advocate marketing

How Is Patient Advocacy Like Doing the Laundry?

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Would you ever hire someone to do your laundry? Many of us would answer Yes! Of course! — IF we had the money. A big IF! I suspect, however, that most of us would say no, knowing that washers and dryers make it easy to get the family laundry done, even if we dislike the task. Further, we all think we know how to get our clothes clean (short of occasional coffee and ketchup stains). Even if we feel laundry-challenged, it doesn’t seem to be enough of a problem that we would actually pay someone else to do it. However, …

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Channeling Oliver Twist and the Two Steps of MORE

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Oliver from Wikimedia Commons signed b.l.: C.E. Brock

This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles. How many visitors found the advocate’s profile in the last month? How many of those visitors were unique? (first visits) How long did they stay, on average, to read the profile? Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with… Or, with a nod to Charles Dickens, and channeling Oliver Twist, …

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3 More Myths About Building a Successful Independent Advocacy Practice

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We began last week with this series of myths about starting, building, and growing an independent patient advocacy or care management practice. As a reminder, these myths are based on the comments I’ve heard from advocates who just couldn’t get a practice going – who (sad to say) failed – not because they don’t know how to be good advocates (they do!) but because they tried to get started despite their misconceptions about what it would be like to do so. This week we have three more of those myths for you to consider, in hopes these misconceptions aren’t yours. …

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3 Myths About Building an Independent Advocacy Practice

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The real shame of this new series of posts is that it’s the result of feedback from people who gave up on their dreams of starting and growing independent, private advocacy practices. The further shame is that all those patients who they might have helped will not get their help, and may never get what they need from the healthcare system. Over the years, hundreds of people have come and gone in our profession. My educated guess: for every 10 who take the early steps toward fulfilling their dreams, only 2 or 3 have succeeded. Further, the people one might …

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Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

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Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives! We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful. Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you, …

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Top 10 “Best Of” APHA Posts: 2017 in Review

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As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment. So here are the top 10 posts (well – OK – I …

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Save Money and Time with These End of the Year Tasks

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How is it possible we’ve reached the end of 2017 already? Why does it seem like the years zoom past us faster than the previous ones did? As we marvel at how quickly time passes, we, as small business owners will be wise to do some end-of-year clean up and planning tasks to help us accomplish a few things: Spend time now to save time later. Spend money now to possibly save money both this year and next year. Review our efforts to maximize our effectiveness – and our successes – in the new year. See how many of these …

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