Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.

Find the right people. Share the right messages.

The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)

Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.

OK – a bit confusing – so let me sort it out.

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Hey Little Girls: Yes, Women Can Be Brilliant!

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(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.)

This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn.

We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article

Little girls doubt that women can be brilliant, study shows

Now, I’m a firm believer that headlines are really only intended to suck us readers in – so I didn’t just take the headline at face value. 

I read the full article… Unfortunately, and frustratingly, the headline is a very accurate representation of the research results.  And I am appalled. 

So much so, that it made me double down on the meat of this post – to be revealed in a moment – and the reason why this matters to us as patient advocates (no matter whether we are male or female.)

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2017 State of Patient Advocacy and the Alliance of Professional Health Advocates

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As we kick off 2017, let’s look at the past year in review. What is the status of this profession of health and patient advocacy?  How well is APHA serving the needs of patient-clients and its members?

We began 2016 with a similar reality check.  The bottom line was that our profession is growing, but not nearly fast enough!  The need for our services is so very much larger than the number of people to fill it. That status has not improved; in fact, the need is bigger than ever before.

In that same vein, but without including the more “ancient” history that post included, here are some stats for you to peruse this year, in hopes you’ll see the need to launch your own advocacy practice (if you haven’t already done so) – or expand its scope (if you are already in practice) – in order to be there for the vast numbers of patient-clients and caregivers who need us. Continue Reading →

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What the Presidential Election Results Mean for Patient Advocates

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When President Barack Obama ran for office in 2008, healthcare reform was already an enormous and contentious topic.

In those days, I was invited to speak to dozens of groups of patients and caregivers to help audiences sort out the issues that comprised healthcare reform so they could, on their own, decide which aspects (if any) were important to them. From the concept of “universal” healthcare through a public option, to coverage for pre-existing conditions, to portability, tort reform, free vaccinations to develop “herd immunity,” and many more, we looked at the whole of the topic as objectively as possible.

Before I started each talk, I would challenge audiences to figure out which side I was on by the time we were finished – reform? or no reform? It gave me great satisfaction that a show of hands at the end usually resulted in about a 50-50 split, demonstrating as much neutrality as I had been able to muster. It was somewhat surprising, because I was very much in favor of reform and truly not objective about the subject at all.

What I never mentioned to any of my audiences was this: that the bottom line for patient advocates was that healthcare reform was, simply, job security.

The reason: no matter what became of healthcare reform (and, of course, history tells us it became Obamacare, AKA the Patient Protection and Affordable Care Act or the ACA) – no matter what decisions became the law of the land, Americans were going to be confused by it all. They would be confused about costs, access, costs, access, access, and of course, costs, all of which could have huge detrimental effects on their health and care.

The more confused they became, the more they would need a health or patient advocate to help out.

Thus, job security.

That brings us to the 2016 presidential race, and victory for the candidate who said he will work to repeal the ACA.

No matter what your feelings about the outcome of last week’s presidential election, there are a few things advocates can take to the bank:

  • The healthcare system will go into further upheaval as the ACA is dismantled.
  • Patients and caregivers will find themselves more confused and frustrated than they have ever been.
  • The moneymakers in the system will seek new ways to maintain and grow their own profits, shifting and being shifty, making it even more difficult for patients to get the care they need at a cost they can afford.
  • The demand for private, independent advocates will grow – even more – and there won’t be enough advocates to help the patients and caregivers who need them.
  • Yes – all this adds up to even more job security.

We can’t anticipate exactly what changes will be made, but that doesn’t really matter. People are scared and confused now – today – because they just don’t know what to expect. They didn’t know before the election and they feel even less in control now. Even through the ACA, pricing has gone up in most states, and people feel like they are getting less and less for their money. Their confusion and frustration (and anger) is going from bad to worse.

They need help. They want help.

If you are absolutely serious about growing a successful advocacy practice, then NOW is the time to prepare. There will be no better time in history to establish your practice (if you haven’t already) and to expand it (if you’re already in business.)

Here’s how.

If you are just getting started:

If you’ve been in business for awhile:

For all professional advocates:

riper

What are you waiting for?

LEARN ABOUT APHA MEMBERSHIP | FIND MORE REASONS PATIENTS NEED ADVOCATES

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Celebrating our 6th Annual Private Professional Patient Advocates Week

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This week, March 20 to 26, 2016 marks our 6th Annual Private Professional Patient Advocates Week, and as predicted last year, yes – our profession is growing marvelously!

Last year we did a recap of the history of the profession.  This year we’re going to provide some updates and some food for thought.

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How to Overcome the Biggest Challenge in Patient Advocacy Today

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A few weeks ago at the WASHAA Annual Meeting (Washington State Health Advocacy Association) I was asked my opinion on the biggest challenges in patient advocacy as we turn the corner to 2016.

I didn’t hesitate with my answer. I know exactly what those huge challenges are. So I shared my answer, which I’ll also share with you in a minute.

As an individual, your answers might be slightly different from the ones I see. You might consider your biggest challenges to be recognition of the profession by potential clients, the ability to get people to pay for your services, the juggling of business as well as your advocacy work, time management – or many others. (What DO you think are your biggest challenges?  Please comment to let us know.)

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2016 State of Patient Advocacy and the Alliance of Professional Health Advocates

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Greetings in this new year 2016!

I invite you to sit back, and picture yourself in that audience above as I provide you with a status report of sorts on the growth of the profession of patient advocacy as seen through the “eyes” of the AdvoConnection Directory, plus statistics from The Alliance of Professional Health Advocates, and how APHA plans to double down on support for the profession of health and patient advocacy during this coming year.

The state of patient advocacy is: growing – but not fast enough!  Just take a look at these statistics from the past three years. Continue Reading →

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8 End-of-the-Year Tasks for Smart Care Professionals

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You may be in the process of making up your holiday shopping and to-do lists…

So while you are at it, here’s another important list to make – this one for your advocacy practice. When if you complete these tasks before December 31, you’ll set the stage for an even better business year in 2016!

Included on your list should be tasks that address money, marketing, taxes and legal matters, plus others you think of that will help you grow, prosper, and support your patient-clients who so desperately need your skills.

Here are some ideas to get you started on your end-of-the-year list:

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