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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

Political Controversy: We Are Being Tested Once Again

I’m a political being and a news junkie. Can’t help it. It’s in my blood – literally – because both my father and grandfather (Dad’s father) were journalists, both avidly interested in politics. In fact, Grampa’s beat was Congress for Gannett Press in Washington, DC. (Reginald F. Torrey) See? I come by it naturally. Which is why the news of last week, the impeachment inquiry into Donald Trump’s actions, is painful to me. Now – do NOT get me wrong. It’s not painful because I do, or do not, disagree with it! That’s not it at all.

Simon and Garfunkel – an Anthem to Advocacy

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OK, yes, I’m dating myself… One of my favorite Simon and Garfunkel songs is Bridge Over Troubled Water. I’ve been humming it repeatedly over the last few weeks, and last week, we let the advocacy world know why. When you’re down and out When you’re on the street When evening falls so hard I will comfort you (ooo) I’ll take your part, oh, when darkness comes And pain is all around Like a bridge over troubled water I will lay me down Like a bridge over troubled water I will lay me down The lyrics – are like an anthem …

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Powerful, Useful, and Beneficial — From HBO’s Vice Media: Patient Advocates Can Save Your Money and Your Life

In April of this year, patient advocates convened in San Diego for the APHA Summits to mix and mingle, learn, and talk shop… Joining us was the video crew from HBO’s Vice News, led by producer Amanda Pisetzner – a delightful group of young people, with so much talent and enthusiasm, asking great questions… They worked in the background during our networking event, and separately they met with two of our advocates, AnnMarie McIlwain, and Karen Vogel, as they conducted their important work. The crew even met with client-patients who AnnMarie and Karen found were willing to discuss their own …

Powerful, Useful, and Beneficial — From HBO’s Vice Media: Patient Advocates Can Save Your Money and Your Life Continue Reading

Top 10 “Best Of” APHA Posts: 2017 in Review

As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment. So here are the top 10 posts (well – OK – I …

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What Gator Head Windchimes Can Teach Us About a Healthy Advocacy Practice

My husband and I moved 14 months ago to Florida. Since then, each time I’ve been on the highway, I’ve seen billboards which have fascinated me. They advertise the Florida Citrus Centers which are roadside tourist stops where you can buy (yes, you guessed it) – oranges, grapefruit, limes and other fruit, plus other Florida-related souvenirs. But until last week, I had never stopped at one of the Citrus Centers, despite a 14 month curiosity… The curiosity is right there on that billboard photo above: Gator Head Wind Chimes. What on earth would an alligator head wind chime look like? …

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APHA Blog : The Alliance of Professional Health Advocates
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