As we close in on the end of the year, many of you are (or at least should be) in the process of reviewing your marketing plans in preparation for the new year.
Others among you, those who are just getting started with building advocacy practices, may be looking at ways to improve what you’ve started (or maybe you even just hope to get started!)
Among the marketing tactics we should all be using is a marketing website. In fact, except for finding public speaking opportunities, your website is arguably THE most important piece of marketing you can use.
Most of you realize that, and appropriately put your efforts into building effective websites. During the past few weeks, I’ve been asked to review a handful of advocates’ websites. Unfortunately, I have had to say no – there has just been no time to do so.
So I thought about how could I help out without getting myself into a time pickle… and began writing…