In your pre-advocacy lifetime, you may never have thought you would be dealing with “customer service.” And yet, now that you’ve started working with clients, that’s what you’re required to do every time you interface with a customer (client) in any way: in-person, through phone calls, or email, or even postal mail. Your website represents customer service. Even the signature on your email is a form of customer service.
Most new business owners who have never before lived in a customer service world believe that all they need to do is listen and respond. But that’s really only a start.
Today we’re going to look at finding ways to provide customer service that provide an experience with you and your practice that may be expected, or may instead be totally UNexpected, or provide a delightful surprise.
Of course, in these posts I’m all about providing examples… Do as I DO and not just as I say! Here’s an example of how we, through the myAPHA membership website, provide that customer service in a way you might not have expected.