Assessing Value: The Cost of Meat and Potatoes

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An Open Letter to an Advocate Who Questions Her APHA Membership

Received last week from Esther (not her real name):

If you would please clarify a few things I’d really appreciate it.It’s time for my PACE membership to renew and I am trying to decide whether to spend that money.

I want to have my name listed in your directory in the future, but your Premium membership is quite out of my budget. . Do you not offer beginner discounts?

Secondly, I currently am an unemployed family caregiver and have no income. A basic renewal at $49, which is more in my budget, is only for 6 months time, why not a full year? And it really lacks access to the meat and potatoes of your site which would most benefit me starting out in this line of service.

So as you may have gathered, I’m at a crossroads for renewing at this point in time. I’m trying to understand the real value in APHA membership for me. Perhaps you have other financial options for people in my situation?

I do look forward to hearing from you.

My reply to Esther:

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Atychi-what? Overcoming Atychiphobia

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Over the years, dozens of professional advocate wannabes have talked to me about fear, including

  • Fear of failure
  • Fear of doing the wrong thing for a client
  • Fear of failure
  • Fear of losing their savings
  • Fear of failure
  • Fear of making a mistake in their work
  • Fear of failure
  • Fear of standing up to authority
  • Fear of failure

If your fears stand in the way of your success, then you have only two choices:

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Starting Out? Why a Non-Profit Practice Is NOT the Right Answer for You

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This is a question – or a statement – I hear frequently from those who wish to be independent health or patient advocates who are considering which business formation they need to set up to be independent.*

After considerations of LLCs, or S-Corps or others, they tell me they want to establish a non-profit, then ask me if we offer resources to help them.

Fay is one such advocate wannabe. She asked, “Do you have any advice for establishing a non-profit or not-for-profit agency to help patients?”

Unfortunately, her question was being asked for the wrong reasons.

Why?

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How Does a Patient Choose the Best Advocate to Hire?

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I’ve been working on updating the AdvoConnection Directory website because it was time, because search engines look favorably upon updates. And because my not-frequent-enough review of the site’s analytics produced a big surprise!

A surprise I’ll share with you here today.

To be clear – no changes were made to the actual search and profile areas – those all belong to our listed advocates who make those changes themselves.

Instead, I edited and updated the support pages – everything from the homepage to the About Us page to the “how to choose and interview an advocate” page.

For some background:  I monitor and track the advocate listing pages diligently (and encourage our listed members to monitor their own – we provide them with stats each month.)  I know people are finding our advocates in the Directory in HUGE numbers (examples: 16,000+ in January and 15,500+ in February, a shorter month, of course).

However – true confessions here – as in “do as I say, and not as I do” – I rarely look at the analytics on the basic site pages.Just not something I make time for… although as I learned this week – I should!  Because I was actually very surprised by what I learned.

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Johnny Carson, Game Shows, and a Lesson about Trust

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Back in the 1950s, into the 1960s, a game show called Who Do You Trust? aired where couples were asked questions, and one had to “trust” the other to answer it (or not!). If you remember the show (some of us do) you may also remember that Edgar Bergen (yes, Candace Bergen’s father) was the MC for the show.

However, what you may not remember is that a year or two into the show, Bergen was replaced by Johnny Carson – who often “helped” the couples get the right answers. He helped them – well – TRUST.

The irony of this particular game show, one with TRUST in the title, is that it aired during the years of the game show scandals – yes – scandals! The game show scandals were all about cheating, and giving answers to pre-determined winners, and money changing hands in ways it shouldn’t.

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