Employers as Clients – Pushing the Right Buttons and Avoiding Landmines, Too

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One great idea for marketing our advocacy services and acquiring new clients is to reach out to employers to encourage them to hire us on behalf of their employees.

When done well, and right, it can be a win-win-win situation for all involved, and in the end, the patient-client-employee feels extremely well served.

Seems pretty simple, right?

Well, maybe not so…

Many independent advocates have attempted such outreach in the past, only to be met with brick walls and great frustration. I think they just didn’t have enough knowledge about the HOW and the WHY. So that’s a bit of what we’ll tackle here.

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When It’s Time to Use IDK

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No one can ever be expected to know everything about everything at the moment they need to know it.

Yet, if there’s one thing I’ve learned about medical providers – and too many health advocates, too – it is that there is a major reluctance to say “I don’t know.” It’s as if the fact that they don’t know something reflects on their ability to be useful. As if they are “less” because the answer isn’t right there in the front of their brains and rolling off their tongues.

I just don’t think that’s right, or fair, or kosher.

Whether it’s the psychology of dealing with patient-clients, or the databanks of information about any specific disease, to the ability to predict an outcome, to the “facts” of health and medicine (remember when margarine was better for you than butter?), the amount and nature of knowledge changes from minute-to-minute to day-to-day to year-to-year.

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Turkish Lore and Sir Francis Bacon Suggest a New Approach to Workshops and Bootcamps

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It’s been a conundrum, now solved.

It’s been a wish, now solved.

It’s been a challenge, which has now been solved, and solved with a solution that will continue to grow the profession of advocacy (hopefully) far into the future!

Announcing…

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Beware Those Wolves in Sheeps’ Clothing

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This post was originally published in July 2013, and was updated in July 2020. 

Two unrelated stories have crossed my path, but their bottom lines are the same.  It’s too easy to be fooled. 

Story #1:  … is based on a scathing article from the Wall Street Journal about the amount of money medical device companies pay to the doctors who use their products.  The story is mostly focused on investigations from the Justice Department starting with one doctor who lived and worked in California, Dr. Aria Sabit, who insisted on using certain spinal implant products because he owns part of the distributorship company and is making money in a half dozen ways – from kickbacks to distributorship profits – over each surgery he does.

But the story-within-the-story is that Dr. Sabit is also named in 12 lawsuits over the deaths of people who died as a result of his surgeries – and who had received those implants to help them live better-quality lives. It matters little whether the fault lies with the implants or the doctor’s skill level; those patients are dead.

But there’s more to the story, of course, and unfortunately, it’s not a part of the WSJ article.

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“I’ve done advocacy for friends and loved ones all my life. Now I just want to get paid for it!”

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I wish I had a nickel for every time someone told me “I want to join the Alliance of Professional Health Advocates because I’m good at advocacy, I’ve done it for years for friends and family, and now I just want figure out how to get paid for it.”

Honestly?  Sometimes those words make me want to scream, because I know they will never make that leap.

The problem is, no matter how simple the answer, no matter how many opportunities they have – the majority of people who can make that statement will never be paid for independent advocacy work.

Why not?

The answer is actually very simple (it’s only four words!), and is provided below.

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