advocacy business

When Life Defies Logic

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…then it’s time to get logical. And logic will triumph! As many readers know, I’m in the process of coordinating our APHA Summits. We had our first Summit adventure in San Diego a few weeks ago. What a delight! We all learned so much from each other! Next up… Newark / NYC, then on to Chicago, and two new groups of passionate advocates. (I can’t wait!) What few people understand is the amount of preparation required to make these Summits happen. It’s not so simple as everyone showing up in the same place at the same time to connect with …

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Revisiting the Mean Girls in Our New Advocacy Environment

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The “mean girls” are at it again… or so I’ve been warned by a handful of APHA members. I’m not sure I agree. But I know one thing for sure: the world of the mean girls has shifted. Who are the “mean girls?” I first applied the moniker about three years ago to refer to nurses who believed that no one should be a patient advocate unless he or she is a nurse. I cited instances when a small handful of nurses had bullied other non-nurse advocates both at conferences, and through emails – yes, actively bullied. I outlined once and …

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Announcing: A Big Change for Admission to the AdvoConnection Directory

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Many readers of this blog are familiar with, or are already listed in the AdvoConnection Directory. It’s THE place to be for private, professional, independent advocates who want to be found and hired by patients or caregivers who need them. It’s the largest, and the only “vetted” directory that exists for advocates. We”re announcing today a big change to what it takes to be listed in the directory which will affect almost everyone who has given thought to being included in the directory – but isn’t yet listed. That may include you! We’ll begin with a little history to help …

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STOP! HALT! Keep Quiet … or Lose Business

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image from Graham Richardson, Flickr

Last week two of my friends invited me to participate with them in a local March for Our Lives event being held Saturday. If you are tuned into the news and politics of today, you know that marches were held to support gun control to keep people, especially our children, safe from being victims of mass murderers. Hundreds of thousands of individuals marched on Washington, DC, and in hundreds of other cities to bring attention to this issue. To my friends’ invitation, I replied no. I couldn’t / wouldn’t go. But maybe not for the reasons you might think. It’s …

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How Is Patient Advocacy Like Doing the Laundry?

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Would you ever hire someone to do your laundry? Many of us would answer Yes! Of course! — IF we had the money. A big IF! I suspect, however, that most of us would say no, knowing that washers and dryers make it easy to get the family laundry done, even if we dislike the task. Further, we all think we know how to get our clothes clean (short of occasional coffee and ketchup stains). Even if we feel laundry-challenged, it doesn’t seem to be enough of a problem that we would actually pay someone else to do it. However, …

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Channeling Oliver Twist and the Two Steps of MORE

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Oliver from Wikimedia Commons signed b.l.: C.E. Brock

This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles. How many visitors found the advocate’s profile in the last month? How many of those visitors were unique? (first visits) How long did they stay, on average, to read the profile? Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with… Or, with a nod to Charles Dickens, and channeling Oliver Twist, …

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Income Tax Time – Saving Money and Saving Trouble

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It’s that time of year when, every time we turn around, we’re being reminded that it’s time to file our income tax returns. I rank those moments right down there with getting a tooth drilled, hearing that a high school friend died, or, these days, watching the news. Yeah. So, in hopes of removing some of the sting, and in an effort to pull all the material together, accessible in one place, I’m going to take this occasion to compile into one post what I’ve had to say over the years about taxes on this blog: yours, your clients, and …

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