advocacy business

Charging on a Sliding Scale Just Creates a Can of Worms

sliding scale can of worms

Most advocates and care managers I know have huge hearts. They want to help everyone who needs help! They truly dislike having to charge money for their services (because many have done this work for free for friends and loved ones for a lifetime). Further, in many cases, they don’t give themselves credit for being as capable as they are. So they struggle. They ask themselves how on earth they are going to ask for money from these (possibly desperate) people who contact them, especially when: They are new, and haven’t worked in private practice for very long (if at …

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Need More Clients? 3 Marketing Realities and Resources

marketing target

“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

Get Unstuck – Learn to Overcome the Paralysis of Analysis

brick wall

Common scenario: You have dreamed about becoming a private health /patient advocate or care manager for a while. You know you can do it, you know you are a good advocate, your heart really WANTS to change careers to advocacy, you know people need help with their medical system challenges… Plus everyone you know thinks it’s a great idea! They all tell you “OMG! There is such a huge need!” Maybe you have helped friends and family members over the years, or you have been a doctor or nurse for decades. (I often hear, I’ve been an advocate all my …

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Why Lifelong Advocates Can Fail at Independent Advocacy

upset - went out of business

Many of you, despite the fact that you have developed outstanding patient advocacy skills, will not succeed as independent private advocates, because you don’t act on one important distinction. Doesn’t seem right or fair, does it? So what’s that distinction? Let’s try a metaphor: Colleen has always loved houses, and has been the admin in a real estate company for almost 30 years. She has handled details upon details for others – from seller contracts to purchaser contracts, from hiring inspectors, to setting and retrieving signs on a property’s front yard. She knows her stuff, she’s done it all, she’s …

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Families Need You: A Thanksgiving Opportunity

Thanksgiving and the rest of the holiday season are right around the corner. Smart health and patient advocates and care managers can find this season to be a golden opportunity to expand their reach in many positive ways. The holidays are family times. Generations come together. Inevitably someone is facing a health and/or health system challenge. Aunt Joan has a new cancer diagnosis and hasn’t even considered a second opinion. Dad needs help sorting out his meds, while daughter Francine questions about whether he’s taking the right drugs at the right times, or whether the prescriptions he’s taking are causing …

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You May Be a Criminal Without Even Knowing It

handcuffs

You’re probably shaking your head… Criminal? Seriously? Of course you haven’t broken the law! You’re a law-abiding citizen and would never consider doing such a thing! And yet, there may be hundreds of you who have done just that. Further, you would deny it – until you learn the facts. The facts, described here, may help you get back in line with the law if it’s required.

APHA Blog : The Alliance of Professional Health Advocates
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