Are You the Chicken? or the Pig?

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If you consider a bacon-and-egg breakfast, what is the difference between the chicken and the pig?

It’s a question that determines commitment. While the chicken can produce many eggs over a lifetime, the pig can produce bacon only once. The chicken may be involved in the breakfast, but the pig is totally committed.

So what does that have to do with independent advocacy?

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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?”

“I get calls, but we hang up the phone without a contract! What am I doing wrong?”

“I finished working with my client and don’t have anyone else to help. Now what?”

These are questions I am asked frequently and repeatedly. Maybe you have the same ones!

The answer to each one relates to marketing.

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Families Need You: A Thanksgiving Opportunity

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Thanksgiving and the rest of the holiday season are right around the corner. Smart health and patient advocates and care managers can find this season to be a golden opportunity to expand their reach in many positive ways.

The holidays are family times. Generations come together. Inevitably someone is facing a health and/or health system challenge.  Aunt Joan has a new cancer diagnosis and hasn’t even considered a second opinion.  Dad needs help sorting out his meds, while daughter Francine questions about whether he’s taking the right drugs at the right times, or whether the prescriptions he’s taking are causing some new symptoms. Cousin Jack is drowning in medical debt; he has no idea know how to fight a denied claim, or choose the right health insurance plan.  Uncle Victor, age 78, doesn’t have a DNR or a will because he doesn’t understand their importance.

These are the times family members begin to worry – and wonder who can help out.

The answer is YOU – a friend, a neighbor, a fellow church or temple congregant.  YOU can help them. They probably just don’t know that.

There are a few ways you can quite simply, and gently let them know that you are available should the need arise.  Here are some ideas for getting the word out:

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All We Really Need to Know About Being Good Advocates We Learned in Kindergarten

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As children across the US and Canada start kindergarten this time of the year, I’m reminded of Robert Fulghum’s book, All I Really Need to Know I Learned in Kindergarten, a classic, published more than 30 years ago.

I’ve actually written about advocates and the kindergarten principles before, years ago, as applied to some real negativity we were experiencing as a profession then. But today’s piece is updated, much more positive, and contains some further advice not shared then.

So much of this kindergarten wisdom is appropriate to our successful running of an independent advocacy or care management practice – no matter whether it’s back-to-school time or not.

So, with a nod to author Fulghum, let’s review.

1. Be Respectful and Expect to Be Respected in Return

This is 360o advice: be respectful of others, and expect them to return the same. Now, you might respond “Yeah… Duh! Of course!” but I’m constantly amazed at the stories I hear about disrespect in relation to advocacy.  I’ve heard about:

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The Search Meter, Customer Service, and Fulfilling Your Need to Know

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In your pre-advocacy lifetime, you may never have thought you would be dealing with “customer service.” And yet, now that you’ve started working with clients, that’s what you’re required to do every time you interface with a customer (client) in any way: in-person, through phone calls, or email, or even postal mail. Your website represents customer service. Even the signature on your email is a form of customer service.

Most new business owners who have never before lived in a customer service world believe that all they need to do is listen and respond. But that’s really only a start.

Today we’re going to look at finding ways to provide customer service that provide an experience with you and your practice that may be expected, or may instead be totally UNexpected, or provide a delightful surprise.

Of course, in these posts I’m all about providing examples…  Do as I DO and not just as I say!  Here’s an example of how we, through the myAPHA membership website, provide that customer service in a way you might not have expected.

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