(Update #4) Finding Opportunities During this Crisis

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Covid-19 Update: April 1, 2020

Sadly, but not surprisingly, I know those of you in practice just aren’t hearing much from new business / clients these days. Beyond the fact that everyone still appears to be in shock over this crisis (no surprise – aren’t we all?), I’m sure most people who might have been reaching out for help feel like even advocates would be helpless. After all – we’re all shut in. Even in areas where that’s not the law, smart people – the ones who reach out for private advocates – have taken those steps themselves.

During the past few days, we have been developing more podcasts about managing one’s advocacy practice thru this pandemic. We’ll be adding to the series within the next day or two once the new ones (cost advocates, and marketing) are added to the list.

So today I want to share the one, VERY IMPORTANT, overarching theme among those advocates who are going to pull their practices through the crisis.

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(Update #3) Starter Ideas for Helping Clients During a Pandemic

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Covid-19 Update: March 21, 2020

Responses to my previous post indicate many advocates are beginning to emerge from your “OMG” moments and trying to figure out how to get started, to prepare yourselves for what is to come.  GREAT!

Here’s a start – a good idea for getting your head into the right space while you help others: Research local pharmacies, their hours, their delivery options, and phone numbers. Do some outreach to current and pending clients (call, text, or email) to ask them about their supply of their regular, daily meds, and to remind them they will need to stock up. Lead times for refills may be longer during this crisis, so early-ordering is essential.

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(Update #2) Fostering the Right Attitude for Your Clients and Your Practice

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Covid-19 Update: March 19, 2020

During the past week, as the coronavirus / COVID-19 crisis has taken over our lives, I have heard from many advocates who are taking all the steps needed to stay safe, who tell me they are recommending such steps to others, and that (in the words of one) they are “just planning to wait it out until this all blows over.”

No NO No No No! 

That is NOT the right thinking for smart practice owners!  In fact, it’s just the opposite of how we should be looking at our world right now, as follows:

We are in the throes of a health crisis!  A crisis is a crisis – and if you are someone who calls yourself a professional, working in the health and medical space, then this is the PRIME TIME to step up, to become pro-active – and to shine!  This is NOT the time to wait for the crisis to blow over!

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Are You the Chicken? or the Pig?

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If you consider a bacon-and-egg breakfast, what is the difference between the chicken and the pig?

It’s a question that determines commitment. While the chicken can produce many eggs over a lifetime, the pig can produce bacon only once. The chicken may be involved in the breakfast, but the pig is totally committed.

So what does that have to do with independent advocacy?

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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?”

“I get calls, but we hang up the phone without a contract! What am I doing wrong?”

“I finished working with my client and don’t have anyone else to help. Now what?”

These are questions I am asked frequently and repeatedly. Maybe you have the same ones!

The answer to each one relates to marketing.

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