Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates.
This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period.
Which of these describe you and your abilities? Which of them do not? Where do you go from here?
Do your own assessment!
8. Effective marketing begins with good and consistent branding. Good branding is not just about images, logos, colors, or tag lines. Good branding is about behavior: being trustworthy, keeping promises, being consistent, showing up, following through, finding the right resources – all those important behaviors you expect from a professional.