3 More Myths About Building a Successful Independent Advocacy Practice

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We began last week with this series of myths about starting, building, and growing an independent patient advocacy or care management practice.

As a reminder, these myths are based on the comments I’ve heard from advocates who just couldn’t get a practice going – who (sad to say) failed – not because they don’t know how to be good advocates (they do!) but because they tried to get started despite their misconceptions about what it would be like to do so.

This week we have three more of those myths for you to consider, in hopes these misconceptions aren’t yours. Or, if they are, helping you to get past them.

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Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

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Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives!

We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful.

Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you, and our profession, too.

The truth is:  if you want to be successful, your commitment is imperative.

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Top 10 “Best Of” APHA Posts: 2017 in Review

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As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment.

So here are the top 10 posts (well – OK – I did have trouble counting again), in chronological order, the oldest to the newest:

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What Matt Lauer Can Teach Us About Private, Independent Advocacy

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The shocking news last week (although not-so-shocking to some) that Matt Lauer had been kicked to the curb by NBC came in tandem with an email conversation with a newly minted health advocate who wanted to be listed in the AdvoConnection Directory, but who has a little (not so little) problem with her website and marketing materials.

It struck me that Lauer’s behavior, as he faced accusations, even though the circumstances are NOT at all the same, provides a lesson to share with you.

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If an Advocate Launches in the Forest, and No One Hears….

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Consider Bertha.

Bertha has been knitting since learning how at age 12. She’s a wonderful knitter! She has been knitting for decades – scarves, sweaters, hats, gloves and mittens, socks,  you name it – then giving her creations away to friends, relatives, even grandbabies of friends. Everyone who knows Bertha recognizes her superb knitting skills.

Because of her extensive experience, she considers herself to be a professional. Her passion is knitting! So last year, Bertha decided to open a business as a knitting teacher. After all, as much as she knows about knitting, she knows she’ll be a great teacher!

After doing some research, Bertha joined an online organization that supports knitting teachers. She has found a ton of information there, and loves to connect with other knitting teachers in the discussion forum.

Most importantly, she made sure she was listed in the Knitting Teacher Directory – then sat back and waited for her phone to ring.

And waited. And waited. And waited.

But – Bertha’s phone rarely rang. Now she’s upset. Why don’t more people call her to teach them to knit? Only one person has inquired, and that was a friend’s daughter, who she decided to teach for free.

Bertha hasn’t made a dime.

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