Do You Pass the Trust Muster? Says Who? Announcing Background Checks for Health Advocates

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We were all there at one time; that point in early adulthood when we realized we needed someone to guide us as we saved money for our futures and retirement. We didn’t understand much (if anything at all) about investing, or 401Ks or IRAs or REITs or annuities. We were confused. We thought we would miss something important.

We needed an expert – an investment advisor!  Someone who truly understood all this investing and saving stuff, terminology, possibilities, to help make it happen…. Someone who could hold our hands over time as needed….

Someone we could trust with our money. Someone we would trust to hold our futures in their hands.

A VERY tall order!

So how did we find that right person?  We asked friends and others we trusted if they could recommend someone. We might have interviewed a few advisors. These days, many people go to the Internet to try to figure it out. But most of us didn’t have that tool when we started saving, so we relied on recommendations, and sometimes on credentials they had earned, or bonds they held.

For most of us it probably worked out just fine. If the first one or two didn’t work out as we liked, we had the liberty of making a change. Many variables including our working track records, our ability to set money aside, and the knowledge and abilities of that person we eventually trusted to recommend investments have affected our savings as time has gone on. For most of us, it remains to be seen whether we made the right choices for the long haul.

But clearly – our entire financial futures have been predicated on our abilities to find the right person to TRUST with our money.

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What Gator Head Windchimes Can Teach Us About a Healthy Advocacy Practice

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My husband and I moved 14 months ago to Florida. Since then, each time I’ve been on the highway, I’ve seen billboards which have fascinated me. They advertise the Florida Citrus Centers which are roadside tourist stops where you can buy (yes, you guessed it) – oranges, grapefruit, limes and other fruit, plus other Florida-related souvenirs.

But until last week, I had never stopped at one of the Citrus Centers, despite a 14 month curiosity…

The curiosity is right there on that billboard photo above: Gator Head Wind Chimes. What on earth would an alligator head wind chime look like? Would it be one alligator head with wind chimes hanging off it? Or would it be a big circle with alligator heads hanging from it, knocking against each other to create the “chime”? (clunk, clunk, clunk)

Then, of course, because my family members are all a little whacky, with great senses of humor, I pictured my brother-in-law opening one of these monstrosities for Christmas… Just thinking about it made me laugh out loud! I had to get one!

Last week my husband and I left for our vacation, driving north to visit family and friends. As soon as we hit the highway, we saw the first of those billboards….

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Part III: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates.

This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period.

Which of these describe you and your abilities?  Which of them do not?  Where do you go from here?

Do your own assessment! 

 

8. Effective marketing begins with good and consistent branding.  Good branding is not just about images, logos, colors, or tag lines. Good branding is about behavior: being trustworthy, keeping promises, being consistent, showing up, following through, finding the right resources – all those important behaviors you expect from a professional.

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Don’t Let HIPPA* Drag Us Down

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Today I’m sharing a beef about HIPAA. Respect for our profession is at stake.

Remember, one of our goals is to become one of THE most respected of professions who work in the healthcare system. Today’s post is an ode to that goal.

HIPAA is the acronym for the Health Insurance Portability and Accountability Act.  (It often surprises people to learn that the P in HIPAA has nothing to do with privacy, because that’s the specific reason we must deal with it – for privacy’s sake.)

Advocates are no strangers to HIPAA, even though we are still unsure about whether advocates are considered to be covered entities. It’s something we deal with for every new client. At the beginning of each new client relationship, we ensure that all HIPAA forms have been signed, ready to be handed over to every provider who raises an eyebrow when we appear on the scene to assist our clients.

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Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.

Find the right people. Share the right messages.

The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)

Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.

OK – a bit confusing – so let me sort it out.

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