Top 10 “Best Of” APHA Posts: 2017 in Review

Posted by:

As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment.

So here are the top 10 posts (well – OK – I did have trouble counting again), in chronological order, the oldest to the newest:

Continue Reading →

0

What Matt Lauer Can Teach Us About Private, Independent Advocacy

Posted by:

The shocking news last week (although not-so-shocking to some) that Matt Lauer had been kicked to the curb by NBC came in tandem with an email conversation with a newly minted health advocate who wanted to be listed in the AdvoConnection Directory, but who has a little (not so little) problem with her website and marketing materials.

It struck me that Lauer’s behavior, as he faced accusations, even though the circumstances are NOT at all the same, provides a lesson to share with you.

Continue Reading →

2

If an Advocate Launches in the Forest, and No One Hears….

Posted by:

Consider Bertha.

Bertha has been knitting since learning how at age 12. She’s a wonderful knitter! She has been knitting for decades – scarves, sweaters, hats, gloves and mittens, socks,  you name it – then giving her creations away to friends, relatives, even grandbabies of friends. Everyone who knows Bertha recognizes her superb knitting skills.

Because of her extensive experience, she considers herself to be a professional. Her passion is knitting! So last year, Bertha decided to open a business as a knitting teacher. After all, as much as she knows about knitting, she knows she’ll be a great teacher!

After doing some research, Bertha joined an online organization that supports knitting teachers. She has found a ton of information there, and loves to connect with other knitting teachers in the discussion forum.

Most importantly, she made sure she was listed in the Knitting Teacher Directory – then sat back and waited for her phone to ring.

And waited. And waited. And waited.

But – Bertha’s phone rarely rang. Now she’s upset. Why don’t more people call her to teach them to knit? Only one person has inquired, and that was a friend’s daughter, who she decided to teach for free.

Bertha hasn’t made a dime.

Continue Reading →

0

What Do You Believe? Why? A Marketing Proposition

Posted by:

What do you do for a living? What sort of business do you run?

That’s a classic business question, and those who understand marketing and PR, and have been in business during the last decade, might respond to the questions with their “elevator pitch.”

If you’re not familiar with that term “elevator pitch”, you should be. An elevator pitch is a 10-20 second (yes, second!) overview of your business, so-named because you should be able to deliver it to a fellow passenger in the time it takes you to share an elevator ride to the top floor of a not-very-tall building.

I’m the founder and CEO of Jane’s Advocacy Services in Terre Haute. We provide health care support and navigation services for older patients who need someone to hold their hands. Unlike hospital patient advocates or social workers, we can be there 24/7, at home or in the hospital. We provide peace of mind to our clients and their concerned adult children.

Thing is – elevator pitches are just so 2008! They may still have their place but they have mostly been replaced…

Continue Reading →

0

Do You Pass the Trust Muster? Says Who? Announcing Background Checks for Health Advocates

Posted by:

We were all there at one time; that point in early adulthood when we realized we needed someone to guide us as we saved money for our futures and retirement. We didn’t understand much (if anything at all) about investing, or 401Ks or IRAs or REITs or annuities. We were confused. We thought we would miss something important.

We needed an expert – an investment advisor!  Someone who truly understood all this investing and saving stuff, terminology, possibilities, to help make it happen…. Someone who could hold our hands over time as needed….

Someone we could trust with our money. Someone we would trust to hold our futures in their hands.

A VERY tall order!

So how did we find that right person?  We asked friends and others we trusted if they could recommend someone. We might have interviewed a few advisors. These days, many people go to the Internet to try to figure it out. But most of us didn’t have that tool when we started saving, so we relied on recommendations, and sometimes on credentials they had earned, or bonds they held.

For most of us it probably worked out just fine. If the first one or two didn’t work out as we liked, we had the liberty of making a change. Many variables including our working track records, our ability to set money aside, and the knowledge and abilities of that person we eventually trusted to recommend investments have affected our savings as time has gone on. For most of us, it remains to be seen whether we made the right choices for the long haul.

But clearly – our entire financial futures have been predicated on our abilities to find the right person to TRUST with our money.

Continue Reading →

0
Page 2 of 18 12345...»