advocate marketing tools

Why Being Too Helpful Will Destroy Your Advocacy Practice

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As the director of an organization for private, independent patient advocates, this time of year is full of big excitement – and big disappointments, too. Today is January 12, 2014 and I’m excited to tell you that 32 new private advocate wannabes have joined Alliance of Professional Health Advocates just since the first of the year. For each one who eventually goes into business as an advocate, we can anticipate that they will help perhaps 100 client-patients in the next 5 years – potentially 3200 people (plus their families) who will enjoy better medical outcomes, or save plenty of money …

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Let’s Do a Refresh for 2014 – A Tipping Point for Private Advocacy!

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The holidays are behind us. The fre-e-e-zing cold has arrived in most of North America. We’re feeling a little sluggish perhaps…. and maybe need a kick in the behind to get ourselves going in 2014. 2014. That means we’re in our fifth year of building this new profession…. Let’s make this the Year of the Independent Patient Advocate’s Tipping Point! (can I hear an A-MEN?) Are you ready for it? If not, and if you’re in practice working with clients, helping them with the dozens of services they need, then you can probably use a reminder and refresher for those …

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Don’t Let the YesButs Stand in Your Way

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A Big Yes-But

This post is dedicated to all our APHA members and non-members who have been infested with YesButs. What’s a YesBut? A YesBut is the answer to all those questions and suggestions intended to help them build their practices that they prefer to not think about. Further, it’s the answer they give that, until these same advocates find a solution, indicates they will not succeed. I wish I had a dollar for every YesBut someone fires back at me! “YesBut they need the help so badly and they don’t have any money!” “YesBut I’m afraid to quit my fulltime job until …

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‘Tis the Season to Extend Your Outreach

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family thanksgiving dinner

(Updated 2020 in the midst of the pandemic!) Who hires you to be their advocate? It’s rarely one person who decides to hire you. No matter who your usual target audiences are – seniors, the elderly, adult children, parents…. the answer today is that families and loved ones come together to consider hiring an advocate for a loved one when they recognize that loved one is having challenges related to their health and medical care. Spouse discusses the idea with sick spouse. Adult son discusses the idea with sister to hire an advocate for parent. Brother considers hiring an advocate …

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What Patients Fear – The Waiter Will Spit in Their Soup

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In the patient empowerment corner of my world, a complaint or fear I hear voiced by patients is the fear of retaliation. They are afraid that if they speak up to their doctors, or ask questions, or make their own decisions, then they will get substandard care. The provider will be so upset, he or she won’t provide what the patient really needs. I call this The Waiter Will Spit In My Soup Syndrome. I’ve never had a conversation with someone who can identify a time this actually happened to them – where they got care that wasn’t up to …

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And a Great Time, and Some Great Learning, Was Had by All

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My head is still spinning from our Business and Marketing Workshop Experience in Chicago over the weekend. While I’ve already told you how United Airlines tried to ruin the experience for me, I don’t want that to overshadow the real outcome of the weekend; that is, that about 25 of us got together for 1-1/2 days of EXCELLENCE. My measurement of EXCELLENCE comes from attendee comments, but even more so from the things I learned along the way, too. It’s the interaction, the connections, and the shared learning that comprise my definition of excellence. Observations and comments:

Flying the Not-So-Friendly Skies Can Teach Us All a Lesson

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If I never fly United Airlines again, it will be too soon. They have violated my trust over and over again. And I can’t be the only one. It’s a miracle they stay in business. And as I went into hour #7 of my frustration with them yesterday, I realized that private patient advocates can actually learn from my latest United Odyssey. Here’s the story: I can be found on anywhere from 30 to 50 flights in any given year, depending my speaking engagements and other consulting work. In general, airline customer service really tanked around 2008, except for Jet …

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