Atychi-what? Overcoming Atychiphobia

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Over the years, dozens of professional advocate wannabes have talked to me about fear, including

  • Fear of failure
  • Fear of doing the wrong thing for a client
  • Fear of failure
  • Fear of losing their savings
  • Fear of failure
  • Fear of making a mistake in their work
  • Fear of failure
  • Fear of standing up to authority
  • Fear of failure

If your fears stand in the way of your success, then you have only two choices:

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How Does a Patient Choose the Best Advocate to Hire?

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I’ve been working on updating the AdvoConnection Directory website because it was time, because search engines look favorably upon updates. And because my not-frequent-enough review of the site’s analytics produced a big surprise!

A surprise I’ll share with you here today.

To be clear – no changes were made to the actual search and profile areas – those all belong to our listed advocates who make those changes themselves.

Instead, I edited and updated the support pages – everything from the homepage to the About Us page to the “how to choose and interview an advocate” page.

For some background:  I monitor and track the advocate listing pages diligently (and encourage our listed members to monitor their own – we provide them with stats each month.)  I know people are finding our advocates in the Directory in HUGE numbers (examples: 16,000+ in January and 15,500+ in February, a shorter month, of course).

However – true confessions here – as in “do as I say, and not as I do” – I rarely look at the analytics on the basic site pages.Just not something I make time for… although as I learned this week – I should!  Because I was actually very surprised by what I learned.

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Successes, Failures, and My Biggest Surprise

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12 years. While on the one hand, 12 years seems like a looong time, on the other hand, it has gone by in the blink of an eye.

I’m referring to the 12 years I’ve focused my professional life on building the profession of independent health and patient advocacy, having made the decision in 2007 to begin building an online presence for advocates through the AdvoConnection Directory website. It eventually launched in Fall 2009* and evolved to become The Alliance of Professional Health Advocates.

So I’ve been giving thought to what I consider to be our biggest successes, biggest failures, and biggest surprises during this time, and that’s what I’m sharing with you today. These are my own opinion, of course!  You might make other choices. See what you think:

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When Is an Advocate Not an Advocate?

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Twice in the past week, I heard from people whose APHA memberships expired, explaining why they didn’t renew. In both cases excuses in the form of complaints about their memberships were made. A little bit of research turned up the facts that those complaints were at least misguided. I responded to each of them about their frustrations. In both cases, they felt insulted.

Now, don’t get me wrong. I receive criticism and suggestions on a regular basis, sometimes including good, usable, feedback. I’m always appreciative of constructive feedback and ideas even if it’s in the form of criticism. That’s how we improve the benefits APHA offers.

Further, I recognize there are many reasons someone might not want to renew a membership. Sometimes health challenges have gotten in the way. Sometimes someone just decides independent advocacy wasn’t a good fit for them. Most of the time I hear nothing at all.

But that’s not what these exchanges were. In both cases they were making excuses by using APHA membership as the whipping post. Not kosher.

Where have they been for the past year?  Why did they wait until their memberships expired to complain? I wonder how they think they can be good advocates for other people if they don’t even advocate for themselves?

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