That Very Very Thin Line – Do NOT Be Tom!

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My husband and I moved two years ago to Florida where we now live in an “active adult” community*. We love it! We’re very happy here. We’ve met and made many new friends – people we have truly come to care about.

I’m following in family footsteps.  My parents did the same thing decades ago. They lived in a different city, but they, too, lived in an active adult community for 20+ years.

My father, in a somewhat macabre voice, always called it “God’s Waiting Room.”

And, as I learned again this past week, it turns out that we now live in God’s Waiting Room, too.

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STOP! HALT! Keep Quiet … or Lose Business

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Last week two of my friends invited me to participate with them in a local March for Our Lives event being held Saturday.

If you are tuned into the news and politics of today, you know that marches were held to support gun control to keep people, especially our children, safe from being victims of mass murderers. Hundreds of thousands of individuals marched on Washington, DC, and in hundreds of other cities to bring attention to this issue.

To my friends’ invitation, I replied no. I couldn’t / wouldn’t go. But maybe not for the reasons you might think.

It’s not that I don’t believe in peaceful protests – because I do. I remember being inspired by the civil rights demonstrations in the 1960s. I participated in peaceful protests over the VietNam War when I was in college. I even (metaphorically) burned my bra!

But no, I did not attend the March for Our Lives. Here’s why.

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How Is Patient Advocacy Like Doing the Laundry?

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Would you ever hire someone to do your laundry?

Many of us would answer Yes! Of course! — IF we had the money. A big IF!

I suspect, however, that most of us would say no, knowing that washers and dryers make it easy to get the family laundry done, even if we dislike the task.  Further, we all think we know how to get our clothes clean (short of occasional coffee and ketchup stains). Even if we feel laundry-challenged, it doesn’t seem to be enough of a problem that we would actually pay someone else to do it.

However, last week I met a gentleman, Mr. Santello, who had just hired a woman named Gloria to do his laundry. It turns out that finding someone to wash, dry, and sometimes iron his clothes was more of a challenge than he expected. He said he called 11 different people before finding Gloria, and even then, he had to agree to her “exorbitant prices.”

Why was it so hard for Mr. Santello to find someone to do his laundry?

And how does that apply to patient advocacy?

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Channeling Oliver Twist and the Two Steps of MORE

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This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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3 More Myths About Building a Successful Independent Advocacy Practice

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We began last week with this series of myths about starting, building, and growing an independent patient advocacy or care management practice.

As a reminder, these myths are based on the comments I’ve heard from advocates who just couldn’t get a practice going – who (sad to say) failed – not because they don’t know how to be good advocates (they do!) but because they tried to get started despite their misconceptions about what it would be like to do so.

This week we have three more of those myths for you to consider, in hopes these misconceptions aren’t yours. Or, if they are, helping you to get past them.

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