Part IV: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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And, finally, the fourth and last in our series of skills, abilities and attributes that all successful advocates and care managers must.

We’re wrapping up with 3 additional concepts that are important to the success all private advocacy and care management practices.  Yes – I know the total will be 16 (and we promised only a dirty dozen!) – see Part I about my inability to count 🙂 )

Which of these describe you and your abilities?  Which of them do not?  Where do you go from here?

Do your own assessment! 

 

14.  Never forget  your Allegiance. Allegiance is the foundation of a private, independent advocate’s or care manager’s work; that is – because the patient or caregiver (or someone else whose sole allegiance is to the patient) hires you, your entire focus is on what’s best for him or her.

That is the one major distinction between private, independent professionals and those who work for an organization that profits from the healthcare system. Hospital advocates, insurance advocates – their allegiance is to the companies and systems they work for. While their hearts may be in the right place, and patients may THINK they are being helped, these system-paid advocates are too often, even frustrating to them, unable to offer the best help.

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Part III: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates.

This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period.

Which of these describe you and your abilities?  Which of them do not?  Where do you go from here?

Do your own assessment! 

 

8. Effective marketing begins with good and consistent branding.  Good branding is not just about images, logos, colors, or tag lines. Good branding is about behavior: being trustworthy, keeping promises, being consistent, showing up, following through, finding the right resources – all those important behaviors you expect from a professional.

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Part II: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part II, as promised in our first installment last week when we began with the first four attributes of successful advocates.

Find Part I of the Dirty Dozen.

Which of these describe you and your abilities?  Which of them don’t?  Where do you go from here? Do your own assessment! 

 

Part II:  Abilities of Success Health/Patient Advocates and Care Managers

5. Health and patient advocates and care managers have an intimate understanding of the healthcare system. 

Important – I do not mean you must understand medicine. In fact, you really don’t need to understand medicine – as in diagnosis or treatment – to be successful. That’s why you don’t need to be a doctor or nurse or have another clinical background to build a successful advocacy practice. Successful advocacy is about understanding THE SYSTEM, not medicine.

You must understand how to work the system to get your client what she needs. That may mean you know the least expensive MRI locations, or it may mean you know how to get an appointment with Dr. Specialist.  It may mean you know how to work with insurance reps to get a claim approved, or it may mean you know how to find better pricing for Mrs. Smith’s prescription drugs. Maybe you need how to access a hospital’s chargemaster, or line up DRGs, CPTs, and RVUs.

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Channeling Mary Kay

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I heard from a gentleman this week who represents many of you. Specifically, he was trying to decide whether to pursue becoming an independent patient advocate – or not – because he wasn’t sure if he knew enough to be able to handle every client situation that comes his way.

He wanted a pep talk. He wanted me to convince him he knows enough.

Yes, it was time to invoke one of my favorite quotations, provided to us by Mary Kay Ash (presumably when she wasn’t out washing her pink Cadillac)

“If you think you can, you can. If you think you can’t, you’re right.”

The truth is – it’s not really that simple. In fairness, self-doubt about the ability to do anything new plagues all of us. Whether it was your first job babysitting or bagging groceries, or you’re changing careers at mid-life, or even starting up an encore career at age 60+…  you’re putting yourself out there, you’re testing your own mettle, and you’re taking a risk. The very definition of risk taking means it could go badly. 

But something about his question quite bothered me. It noodled around in my head for a little while, and the more I thought about it, the more I realized he had asked the wrong question.

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Don’t Let HIPPA* Drag Us Down

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Today I’m sharing a beef about HIPAA. Respect for our profession is at stake.

Remember, one of our goals is to become one of THE most respected of professions who work in the healthcare system. Today’s post is an ode to that goal.

HIPAA is the acronym for the Health Insurance Portability and Accountability Act.  (It often surprises people to learn that the P in HIPAA has nothing to do with privacy, because that’s the specific reason we must deal with it – for privacy’s sake.)

Advocates are no strangers to HIPAA, even though we are still unsure about whether advocates are considered to be covered entities. It’s something we deal with for every new client. At the beginning of each new client relationship, we ensure that all HIPAA forms have been signed, ready to be handed over to every provider who raises an eyebrow when we appear on the scene to assist our clients.

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