How Is Patient Advocacy Like Doing the Laundry?

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Would you ever hire someone to do your laundry?

Many of us would answer Yes! Of course! — IF we had the money. A big IF!

I suspect, however, that most of us would say no, knowing that washers and dryers make it easy to get the family laundry done, even if we dislike the task.  Further, we all think we know how to get our clothes clean (short of occasional coffee and ketchup stains). Even if we feel laundry-challenged, it doesn’t seem to be enough of a problem that we would actually pay someone else to do it.

However, last week I met a gentleman, Mr. Santello, who had just hired a woman named Gloria to do his laundry. It turns out that finding someone to wash, dry, and sometimes iron his clothes was more of a challenge than he expected. He said he called 11 different people before finding Gloria, and even then, he had to agree to her “exorbitant prices.”

Why was it so hard for Mr. Santello to find someone to do his laundry?

And how does that apply to patient advocacy?

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Channeling Oliver Twist and the Two Steps of MORE

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This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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3 More Myths About Building a Successful Independent Advocacy Practice

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We began last week with this series of myths about starting, building, and growing an independent patient advocacy or care management practice.

As a reminder, these myths are based on the comments I’ve heard from advocates who just couldn’t get a practice going – who (sad to say) failed – not because they don’t know how to be good advocates (they do!) but because they tried to get started despite their misconceptions about what it would be like to do so.

This week we have three more of those myths for you to consider, in hopes these misconceptions aren’t yours. Or, if they are, helping you to get past them.

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3 Myths About Building an Independent Advocacy Practice

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The real shame of this new series of posts is that it’s the result of feedback from people who gave up on their dreams of starting and growing independent, private advocacy practices.

The further shame is that all those patients who they might have helped will not get their help, and may never get what they need from the healthcare system.

Over the years, hundreds of people have come and gone in our profession. My educated guess: for every 10 who take the early steps toward fulfilling their dreams, only 2 or 3 have succeeded. Further, the people one might expect would be the successes have, instead, given up.

Why do so many walk away? Because before they started, they assumed things about starting and growing an independent practice that just aren’t true, usually without realizing they had made an assumption.

So that’s our topic for the next few posts: The myths that too many advocate wannabes buy into, eventually forcing them to walk away from their dreams.

We’ll begin with the first 3:

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Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

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Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives!

We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful.

Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you, and our profession, too.

The truth is:  if you want to be successful, your commitment is imperative.

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