advocate marketing

Self-Centered and Unbusinesslike

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Suppose I go to my favorite pizza shop and this conversation takes place: Me: I would like a pepperoni pizza with black olives, onions, and extra cheese. Johnny the Pizza Guy: Sure! I’d be happy to help you with this pizza. But first let me tell you all about my pizza experiences – the reason I like to make pizzas. When I was little, we went to my grandmother’s house for dinner every Wednesday. My grandmother always made meatloaf. She made meatloaf with ground beef and always made gravy and mashed potatoes to go with it. It tasted good. It was …

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Coloring Outside the Lines

When people ask you what you do for a living, what do you – as an independent health / patient advocate, or care manager — reply to them? It would be simple to say “I am an advocate” which, then, may require further explanation. That further explanation would likely include examples of the kinds of work you do (I attend doctor appointments with seniors. Or, I manage medical bills and negotiate them when they are too high. Or I help people figure out what their own choices are for treatments… or…. ) That further explanation is always valuable, especially if …

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Less Becomes More: Where Subtraction Has Positive Results

I spent the weekend gardening. It’s spring, after all. Since my last assault on my garden last Fall, many plants got leggy, or died, or just needed rehab of some sort. Unlike many of my neighbors (and maybe you, too!) what I love most about gardening is finishing it. It feels so good when it stops! 🙂 What was unique about my weekend gardening is an observation I made; a good metaphor to share with you, in hopes of providing some inspiration on a service you can provide to your clients. (Yes, this is what happens when I’m pulling weeds. …

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Atychi-what? Overcoming Atychiphobia

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Over the years, dozens of professional advocate wannabes have talked to me about fear, including Fear of failure Fear of doing the wrong thing for a client Fear of failure Fear of losing their savings Fear of failure Fear of making a mistake in their work Fear of failure Fear of standing up to authority Fear of failure If your fears stand in the way of your success, then you have only two choices:

How Does a Patient Choose the Best Advocate to Hire?

I’ve been working on updating the AdvoConnection Directory website because it was time, because search engines look favorably upon updates. And because my not-frequent-enough review of the site’s analytics produced a big surprise! A surprise I’ll share with you here today. To be clear – no changes were made to the actual search and profile areas – those all belong to our listed advocates who make those changes themselves. Instead, I edited and updated the support pages – everything from the homepage, to the About Us page, to the “how to choose and interview an advocate” page. For some background: …

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Successes, Failures, and My Biggest Surprise

12 years. While on the one hand, 12 years seems like a looong time, on the other hand, it has gone by in the blink of an eye. I’m referring to the 12 years I’ve focused my professional life on building the profession of independent health and patient advocacy, having made the decision in 2007 to begin building an online presence for advocates through the AdvoConnection Directory website. It eventually launched in Fall 2009* and evolved to become The Alliance of Professional Health Advocates. So I’ve been giving thought to what I consider to be our biggest successes, biggest failures, …

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APHA Blog : The Alliance of Professional Health Advocates
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