The Rest of the Story X 4

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The Rest of the Story X 4

Channeling Paul Harvey today….

(Don’t know who Paul Harvey is?  Maybe you’re too young, or you never spent much time listening to Talk Radio… Paul Harvey was famous for his radio broadcasts called “The Rest of the Story.” His stories always featured a twist or turn, or something unexpected.)

Over the past few months, I’ve blogged about points, lessons, or stories, some of which have interesting follow-up or twists to them. So I’ve put them into one post for you – and thus we’re channeling Paul Harvey.

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4
JUN
1

advocacy business, advocacy certification, advocacy ethics, advocate bad practices, advocate education, advocate marketing, AdvoConnection Directory, client services, common sense, decision making, patient advocacy

Announcing: A Big Change for Admission to the AdvoConnection Directory

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Announcing: A Big Change for Admission to the AdvoConnection Directory

Many readers of this blog are familiar with, or are already listed in the AdvoConnection Directory. It’s THE place to be for private, professional, independent advocates who want to be found and hired by patients or caregivers who need them. It’s the largest, and the only “vetted” directory that exists for advocates.

We”re announcing today a big change to what it takes to be listed in the directory which will affect almost everyone who has given thought to being included in the directory – but isn’t yet listed. That may include you!

We’ll begin with a little history to help you understand the change.

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9
APR
2

advocacy business, advocacy certification, advocacy ethics, advocate best practices, AdvoConnection Directory, common sense, health advocates and navigators, patient advocacy, professional standards

Channeling Oliver Twist and the Two Steps of MORE

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Channeling Oliver Twist and the Two Steps of MORE

This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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13
MAR
0

advocacy business, advocate best practices, advocate education, advocate marketing, AdvoConnection Directory, client services, common sense, decision making, health advocates and navigators, money, patient advocacy, Start and Grow a Private Advocacy Practice

Save Money and Time with These End of the Year Tasks

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Save Money and Time with These End of the Year Tasks

How is it possible we’ve reached the end of 2017 already? Why does it seem like the years zoom past us faster than the previous ones did?

As we marvel at how quickly time passes, we, as small business owners will be wise to do some end-of-year clean up and planning tasks to help us accomplish a few things:

  • Spend time now to save time later.
  • Spend money now to possibly save money both this year and next year.
  • Review our efforts to maximize our effectiveness – and our successes – in the new year.

See how many of these tasks make sense for you:

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11
DEC
0

advocacy business, advocate best practices, advocate finances, advocate marketing, AdvoConnection Directory, common sense, health advocates and navigators, money, patient advocacy

Direct to Patients: Frank, Honest, and Motivational

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Direct to Patients: Frank, Honest, and Motivational

In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.

Find the right people. Share the right messages.

The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)

Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.

OK – a bit confusing – so let me sort it out.

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6
MAR
0

advocacy business, advocate marketing, advocate marketing tools, AdvoConnection Directory, health advocates and navigators, media, patient advocacy, patients, The Alliance of Professional Health Advocates

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