Powerful, Useful, and Beneficial — From HBO’s Vice Media: Patient Advocates Can Save Your Money and Your Life

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In April of this year, patient advocates convened in San Diego for the APHA Summits to mix and mingle, learn, and talk shop…

Joining us was the video crew from HBO’s Vice News, led by producer Amanda Pisetzner – a delightful group of young people, with so much talent and enthusiasm, asking great questions…

They worked in the background during our networking event, and separately they met with two of our advocates, AnnMarie McIlwain, and Karen Vogel, as they conducted their important work. The crew even met with client-patients who AnnMarie and Karen found were willing to discuss their own situations and results…

Bottom line – the most powerful public video we’ve seen, creating a very clear picture of the benefits of independent advocacy and why everyone needs an advocate.

We have arrived! (Note: if you attended the San Diego Summits – you might be in the video!)

I invite you to watch it – and then I’ll share a few steps you can take, too, not just to help boost your own practice, but perhaps to find yourself the featured advocate in a future media activity.

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The Rest of the Story X 4

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Channeling Paul Harvey today….

(Don’t know who Paul Harvey is?  Maybe you’re too young, or you never spent much time listening to Talk Radio… Paul Harvey was famous for his radio broadcasts called “The Rest of the Story.” His stories always featured a twist or turn, or something unexpected.)

Over the past few months, I’ve blogged about points, lessons, or stories, some of which have interesting follow-up or twists to them. So I’ve put them into one post for you – and thus we’re channeling Paul Harvey.

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Announcing: A Big Change for Admission to the AdvoConnection Directory

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Many readers of this blog are familiar with, or are already listed in the AdvoConnection Directory. It’s THE place to be for private, professional, independent advocates who want to be found and hired by patients or caregivers who need them. It’s the largest, and the only “vetted” directory that exists for advocates.

We”re announcing today a big change to what it takes to be listed in the directory which will affect almost everyone who has given thought to being included in the directory – but isn’t yet listed. That may include you!

We’ll begin with a little history to help you understand the change.

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Channeling Oliver Twist and the Two Steps of MORE

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This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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Save Money and Time with These End of the Year Tasks

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How is it possible we’ve reached the end of 2017 already? Why does it seem like the years zoom past us faster than the previous ones did?

As we marvel at how quickly time passes, we, as small business owners will be wise to do some end-of-year clean up and planning tasks to help us accomplish a few things:

  • Spend time now to save time later.
  • Spend money now to possibly save money both this year and next year.
  • Review our efforts to maximize our effectiveness – and our successes – in the new year.

See how many of these tasks make sense for you:

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