Having just returned from the APHA Business and Marketing workshops in Tampa, and in reviewing my notes and questions from attendees, I’ve come to a new conclusion about why many people have so much trouble pulling the trigger to actually SAY they are in practice – the formal hanging of their shingle, as it were….
Regular readers know I call this the “paralysis of analysis” – that inability to take the last steps. I’ve written about it here, and I’ve made recommendations here, and in both those cases, I’ve made a pretty thorough case for why advocates should not be so afraid to take those last steps.
My new thinking actually shifts the direction a bit… whittles it down to a singular fear that I think represents the great majority of paralysis of analysis…. that is, that….