Less Becomes More: Where Subtraction Has Positive Results

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I spent the weekend gardening. It’s spring, after all.

Since my last assault on my garden last Fall, many plants got leggy, or died, or just needed rehab of some sort. Unlike many of my neighbors (and maybe you, too!) what I love most about gardening is finishing it. It feels so good when it stops! 🙂

What was unique about my weekend gardening is an observation I made; a good metaphor to share with you, in hopes of providing some inspiration on a service you can provide to your clients. (Yes, this is what happens when I’m pulling weeds. I get thinking about other, more important things!)

No – I don’t expect you to do your clients’ gardening! But follow along with me and it will make sense.

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Simon and Garfunkel – an Anthem to Advocacy

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OK, yes, I’m dating myself…  One of my favorite Simon and Garfunkel songs is Bridge Over Troubled Water. I’ve been humming it repeatedly over the last few weeks, and last week, we let the advocacy world know why.

When you’re down and out
When you’re on the street
When evening falls so hard
I will comfort you (ooo)
I’ll take your part, oh, when darkness comes
And pain is all around
Like a bridge over troubled water
I will lay me down
Like a bridge over troubled water
I will lay me down

The lyrics – are like an anthem about advocacy, aren’t they?  The idea that one person can help another person by creating a bridge over the problems, to make the path to the other side smoother. It’s the work advocates do every day, proudly, passionately, and most often with incredibly positive results.

Beyond the lyrics, the metaphorical bridge goes even further, which is what has prompted the song to run through my head most recently.

So – what happened last week?

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Atychi-what? Overcoming Atychiphobia

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Over the years, dozens of professional advocate wannabes have talked to me about fear, including

  • Fear of failure
  • Fear of doing the wrong thing for a client
  • Fear of failure
  • Fear of losing their savings
  • Fear of failure
  • Fear of making a mistake in their work
  • Fear of failure
  • Fear of standing up to authority
  • Fear of failure

If your fears stand in the way of your success, then you have only two choices:

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Starting Out? Why a Non-Profit Practice Is NOT the Right Answer for You

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This is a question – or a statement – I hear frequently from those who wish to be independent health or patient advocates who are considering which business formation they need to set up to be independent.*

After considerations of LLCs, or S-Corps or others, they tell me they want to establish a non-profit, then ask me if we offer resources to help them.

Fay is one such advocate wannabe. She asked, “Do you have any advice for establishing a non-profit or not-for-profit agency to help patients?”

Unfortunately, her question was being asked for the wrong reasons.

Why?

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How Does a Patient Choose the Best Advocate to Hire?

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I’ve been working on updating the AdvoConnection Directory website because it was time, because search engines look favorably upon updates. And because my not-frequent-enough review of the site’s analytics produced a big surprise!

A surprise I’ll share with you here today.

To be clear – no changes were made to the actual search and profile areas – those all belong to our listed advocates who make those changes themselves.

Instead, I edited and updated the support pages – everything from the homepage to the About Us page to the “how to choose and interview an advocate” page.

For some background:  I monitor and track the advocate listing pages diligently (and encourage our listed members to monitor their own – we provide them with stats each month.)  I know people are finding our advocates in the Directory in HUGE numbers (examples: 16,000+ in January and 15,500+ in February, a shorter month, of course).

However – true confessions here – as in “do as I say, and not as I do” – I rarely look at the analytics on the basic site pages.Just not something I make time for… although as I learned this week – I should!  Because I was actually very surprised by what I learned.

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