Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?”

“I get calls, but we hang up the phone without a contract! What am I doing wrong?”

“I finished working with my client and don’t have anyone else to help. Now what?”

These are questions I am asked frequently and repeatedly. Maybe you have the same ones!

The answer to each one relates to marketing.

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Get Unstuck – Learn to Overcome the Paralysis of Analysis

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Common scenario:

You have dreamed about becoming a private health /patient advocate or care manager for a while. You know you can do it, you know you are a good advocate, your heart really WANTS to change careers to advocacy, you know people need help with their medical system challenges…

Plus everyone you know thinks it’s a great idea! They all tell you – OMG – there is such a huge need!

Maybe you have helped friends and family members over the years, or you have been a doctor or nurse for decades. (I often hear, “I’ve been an advocate all my life. Now I just want to get paid for it!”)

But something, maybe not clearly defined, is holding you back. Mostly it’s because you know you would have to start your own business to be truly independent (there’s the Allegiance Factor, after all)… and you’re not sure you’ve got the chops to do that. You just can’t seem to make that leap from being a volunteer who steps in to help, to being a professional, privately-paid, patient advocate, navigator, or care manager in your own private patient advocacy practice.

You’re just stuck. Your heart is THERE! But your brain won’t let you move forward. Sound familiar?

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Political Controversy: We Are Being Tested Once Again

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I’m a political being and a news junkie. Can’t help it. It’s in my blood – literally – because both my father and grandfather (Dad’s father) were journalists, both avidly interested in politics. In fact, Grampa’s beat was Congress for Gannett Press in Washington, DC. (Reginald F. Torrey)

See? I come by it naturally.

Which is why the news of last week, the impeachment inquiry into Donald Trump’s actions, is painful to me.

Now – do NOT get me wrong.  It’s not painful because I do, or do not, disagree with it! That’s not it at all.

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Going on Offense: Who Deserves an Advocate’s Help?

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“Only rich people can afford an advocate.”

Or: “Doesn’t providing private patient advocacy services only to those who can afford them, just create one more division between the “haves” and the “have nots?”

Or: “Not everyone can afford an independent patient advocate. It’s unfair some people can’t be helped.”

Anyone who has worked in advocacy or care management has heard one or more of these statements, or at least one from the same playbook. It’s an objection meant to put us on the defensive, as if, since private advocacy can’t be provided to everyone, then we shouldn’t provide it to anyone.

Don’t let anyone put YOU on the defensive this way!  It’s a foolish argument. Here’s why:

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