Physicians Buying In – Bring on the Patient Advocates!

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Posted in the APHA Discussion Forum by one of our member advocates,

In the last week I have received calls from 2 potential clients whose physicians actually advised them to get a Patient Advocate! One was for medical insurance denials and the other was for patient navigation. It makes me really happy that physicians in my area are recognizing that we exist and can help their patients.

Followed shortly thereafter by another advocate who observed,

I know the clinicians I encounter learn to deeply appreciate my role-and, except for those who are dismissed, become more deeply engaged with my clients, who are their patients. MDs seem to be relieved with the presence of another pair of eyes scrutinizing the medical history, reviewing the pharmaceuticals (and my invariable submission of corrections to the medication record residing within the EHR), researching clinical guidelines, finding ways to better coordinate care, and averting potential catastrophes.

And still another who added,

We get lots of referrals from physicians. We just did a webinar for a group of physicians in our area. It’s a great way to get the word out. Glad to hear others are experiencing the same!

So why is all this news, and why does it belong in this blog?

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Do You Protect Your Herd?

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(Warning! Today I’m sharing a personal opinion for which I don’t expect total agreement. But I’m steadfast in my belief. I have science behind me. I’m girded for argument… bring it on!)

When I began my patient empowerment work in 2005, I had little or no understanding of the benefits of getting a flu shot except that – maybe – it would protect me from getting the flu. But I didn’t feel like I was at risk; I lived alone, I worked from home, my kids were no longer in school (where flu runs rampant!), and I was still relatively young. I’ve always hated getting shots, so why should I bother?

It was my right to say NO flu shot for me! And I didn’t get one.

In 2007, I became the patient empowerment expert for About.com, writing hundreds of articles and blog posts each year to teach patients how to become smart patients. My work required a great deal of research into every topic imaginable as it regarded taking responsibility for our healthcare, and making wise choices for ourselves and our loved ones.

Then 2009 rolled around and we began hearing about swine flu… THAT was when I began to learn more about the real need for flu vaccines, their history, how they work, the myths generated by the fearful and conspiracy theorists each year, and – yes – the merits of flu shots.

Since 2009, I have gotten my flu shot every fall. I’ve decided I’m unwilling to take any chances.

Take chances?  For what? (you might ask) My circumstances haven’t changed much since 2009 in terms of possible exposure, so why would I be any more concerned today than I was before then?

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Making the Case for Nonsense

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I suspect this discussion is going to surprise you as much as it surprised me.  The topic is Nonsense, but not Nonsense by its classic definition.  No, this Nonsense is quite different, and, frankly, sometimes it chokes me up.

Just published a month ago, Nonsense: The Power of Not Knowing is the title of a new book by Jamie Holmes. Jamie is a Future Tense Fellow at New America, a non-profit, think-tank / forum / media platform that promotes the intellectual study of politics, prosperity and purpose. Part science, part exposé, part business lesson, Nonsense will surely leave you looking at your world very differently. It is extremely well-researched, easy to understand and, truly, just fascinating.

Specifically, Jamie’s Nonsense promotes ambiguity, its great utility for big decision-making, and its role in improved outcomes. And he makes a very good case for it.

Not what you expected, right?

In my lifetime, I have never handled ambiguity well. To me, it’s anxiety-producing limbo. It’s the road to hell – not knowing – not having the answers I think I need – not knowing how to deal with an important situation because I don’t have the important details. To me, ambiguity becomes an additional problem that just exacerbates the original problem. I can’t solve my problem or formulate my plan when I don’t have all the facts.

I raise this today for a few very different reasons. Continue Reading →

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Shark Tank, Narrative, Your Audiences – and Success

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I’m a huge fan of TV’s Shark Tank. Not an episode goes by when I don’t learn something about business, investment, marketing or some other tidbit I can use in my work. My favorite “shark” is Barbara Corcoran because I find she bases her investment decisions on smart money-making plus appropriately enthusiastic entrepreneurs who share their stories of passion and work ethic.

This season there is a new shark in the tank, Troy Carter, who prior to this was totally unknown to me. Seems he used to be Lady Gaga’s manager, and is known for media production. He’s certainly on my radar now, big time. Barbara – watch out!  Troy may be giving you a run for your money into my “favorite” position!

Why such a quick pivot?  For the simple reason that one of Troy’s interests in an entrepreneur is “narrative.”  In the episode I watched, two entrepreneurs were seeking a quarter of a million dollars for selling SOCKS (of all things). All the other sharks wanted to know about data and statistics – how many have you sold, how much does it cost to make them, etc etc. But Troy asked them, “What’s your narrative?”

Yes – narrative is important enough even to sell SOCKS!  Yet – it’s barely mentioned in other business circles, at least not using that terminology, and not so intentionally.

But I believe that for us as patient advocates, narrative is one of our MOST IMPORTANT MARKETING TOOLS. So let’s look at it more closely – what, why, when and how.

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Broken Hearts Remind Us to Show Sympathy and Empathy

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joey

Joey Eisch, the 12-year-old son of friends of ours, was a major goofball with an enormous smile, a contagious laugh, and a sheer love of life.The photo above gives you a sense of him. It was taken at his parents’ wedding just two months ago – a wedding my husband and I attended, where we had a few minutes to spend with Joey. Just such a happy dynamo of a boy.

Then, on Friday, July 24, Joey was killed while riding his bicycle

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