One great idea for marketing our advocacy services and acquiring new clients is to reach out to employers to encourage them to hire us on behalf of their employees.
When done well, and right, it can be a win-win-win situation for all involved, and in the end, the patient-client-employee feels extremely well served.
Seems pretty simple, right?
Well, maybe not so…
Many independent advocates have attempted such outreach in the past, only to be met with brick walls and great frustration. I think they just didn’t have enough knowledge about the HOW and the WHY. So that’s a bit of what we’ll tackle here.