The Search Meter, Customer Service, and Fulfilling Your Need to Know

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In your pre-advocacy lifetime, you may never have thought you would be dealing with “customer service.” And yet, now that you’ve started working with clients, that’s what you’re required to do every time you interface with a customer (client) in any way: in-person, through phone calls, or email, or even postal mail. Your website represents customer service. Even the signature on your email is a form of customer service.

Most new business owners who have never before lived in a customer service world believe that all they need to do is listen and respond. But that’s really only a start.

Today we’re going to look at finding ways to provide customer service that provide an experience with you and your practice that may be expected, or may instead be totally UNexpected, or provide a delightful surprise.

Of course, in these posts I’m all about providing examples…  Do as I DO and not just as I say!  Here’s an example of how we, through the myAPHA membership website, provide that customer service in a way you might not have expected.

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Coloring Outside the Lines

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When people ask you what you do for a living, what do you – as an independent health / patient advocate, or care manager — reply to them?

It would be simple to say “I am an advocate” which, then, may require further explanation. That further explanation would likely include examples of the kinds of work you do (I attend doctor appointments with seniors. Or, I manage medical bills and negotiate them when they are too high. Or I help people figure out what their own choices are for treatments… or…. )

That further explanation is always valuable, especially if the person asks you additional questions – meaning you have engaged them. And they often do!  They also tend to launch into stories on their own, beginning with “Where were you when….?” and then relate some horrible situation they or their loved one found themselves in. At that point you know they understand.

But this week, during a conversation with a gentleman who wants to jump into “our” world, I found myself telling him…

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Simon and Garfunkel – an Anthem to Advocacy

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OK, yes, I’m dating myself…  One of my favorite Simon and Garfunkel songs is Bridge Over Troubled Water. I’ve been humming it repeatedly over the last few weeks, and last week, we let the advocacy world know why.

When you’re down and out
When you’re on the street
When evening falls so hard
I will comfort you (ooo)
I’ll take your part, oh, when darkness comes
And pain is all around
Like a bridge over troubled water
I will lay me down
Like a bridge over troubled water
I will lay me down

The lyrics – are like an anthem about advocacy, aren’t they?  The idea that one person can help another person by creating a bridge over the problems, to make the path to the other side smoother. It’s the work advocates do every day, proudly, passionately, and most often with incredibly positive results.

Beyond the lyrics, the metaphorical bridge goes even further, which is what has prompted the song to run through my head most recently.

So – what happened last week?

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Atychi-what? Overcoming Atychiphobia

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Over the years, dozens of professional advocate wannabes have talked to me about fear, including

  • Fear of failure
  • Fear of doing the wrong thing for a client
  • Fear of failure
  • Fear of losing their savings
  • Fear of failure
  • Fear of making a mistake in their work
  • Fear of failure
  • Fear of standing up to authority
  • Fear of failure

If your fears stand in the way of your success, then you have only two choices:

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How Does a Patient Choose the Best Advocate to Hire?

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I’ve been working on updating the AdvoConnection Directory website because it was time, because search engines look favorably upon updates. And because my not-frequent-enough review of the site’s analytics produced a big surprise!

A surprise I’ll share with you here today.

To be clear – no changes were made to the actual search and profile areas – those all belong to our listed advocates who make those changes themselves.

Instead, I edited and updated the support pages – everything from the homepage to the About Us page to the “how to choose and interview an advocate” page.

For some background:  I monitor and track the advocate listing pages diligently (and encourage our listed members to monitor their own – we provide them with stats each month.)  I know people are finding our advocates in the Directory in HUGE numbers (examples: 16,000+ in January and 15,500+ in February, a shorter month, of course).

However – true confessions here – as in “do as I say, and not as I do” – I rarely look at the analytics on the basic site pages.Just not something I make time for… although as I learned this week – I should!  Because I was actually very surprised by what I learned.

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