Because Greetings Should Be All About Them

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Honestly, I’m tired of the argument.

I live and work in Florida where you would think it was some sort of national disgrace to wish someone “Happy Holidays”. As if somehow the failure to wish a “Merry Christmas” has been co-opted by political correctness as a personal insult to them.

In my (not so) humble opinion, it has gotten worse in the last couple of years. I chalk that up to the facts that (1) I didn’t live in Florida until about two years ago (and therefore heard far less vitriol than seems to be standard fare here) and (2) that we now live in a society where too many of our political leaders are focused solely on improving their own lives, incomes, and status, and not those of their constituents, as in, “It’s all about me!”

I’m just sick of it! Here’s why:

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Like Learning to Ride Your Bike…

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In an email conversation with one of our APHA mentors last week, a point that is so often lacking in the understanding of an independent advocacy practice was made:  That it usually takes 3 to 5 years to know if someone will be a successful business owner, advocacy included.

That so many advocates quit before they get there, never giving themselves a chance, really. They start out thinking it will be easy because, afterall, many been advocates for decades in previous careers…  just a simple switch to self-employment, right?

When they finally understand that the first few years are more about business than advocacy, it’s a rude awakening. When that lightbulb goes off, when they begin to understand it’s about running a business, they begin to panic.  That’s when I hear:

But I’ve never done this before!

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Successes, Failures, and My Biggest Surprise

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12 years. While on the one hand, 12 years seems like a looong time, on the other hand, it has gone by in the blink of an eye.

I’m referring to the 12 years I’ve focused my professional life on building the profession of independent health and patient advocacy, having made the decision in 2007 to begin building an online presence for advocates through the AdvoConnection Directory website. It eventually launched in Fall 2009* and evolved to become The Alliance of Professional Health Advocates.

So I’ve been giving thought to what I consider to be our biggest successes, biggest failures, and biggest surprises during this time, and that’s what I’m sharing with you today. These are my own opinion, of course!  You might make other choices. See what you think:

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How Much Do Patient Advocates Charge?

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If someone asked me what question I am asked most frequently, I’d tell them the answer is some variation of this family of questions:

  • How much do advocates charge for their services?
  • What is the hourly rate for patient advocates?
  • How much do patient advocates make?
  • How much money do patient advocates get paid?
  • What is the average amount a patient advocate charges?

We’ll begin by answering these questions with a question (bad form, but it makes our point…)

  • How much does it cost to take a vacation?
  • What does it cost to go to college?
  • How much more can I make if I get a new job?

Think about those questions for a minute: they are actually kind of silly. In fact, there is only ONE answer; the same answer to the questions about advocates, cost, and pricing.

It depends.

So of course, now you want to know… “Depends on what?” There are two answers:

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