Announcing: A Big Change for Admission to the AdvoConnection Directory

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Many readers of this blog are familiar with, or are already listed in the AdvoConnection Directory. It’s THE place to be for private, professional, independent advocates who want to be found and hired by patients or caregivers who need them. It’s the largest, and the only “vetted” directory that exists for advocates.

We”re announcing today a big change to what it takes to be listed in the directory which will affect almost everyone who has given thought to being included in the directory – but isn’t yet listed. That may include you!

We’ll begin with a little history to help you understand the change.

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STOP! HALT! Keep Quiet … or Lose Business

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Last week two of my friends invited me to participate with them in a local March for Our Lives event being held Saturday.

If you are tuned into the news and politics of today, you know that marches were held to support gun control to keep people, especially our children, safe from being victims of mass murderers. Hundreds of thousands of individuals marched on Washington, DC, and in hundreds of other cities to bring attention to this issue.

To my friends’ invitation, I replied no. I couldn’t / wouldn’t go. But maybe not for the reasons you might think.

It’s not that I don’t believe in peaceful protests – because I do. I remember being inspired by the civil rights demonstrations in the 1960s. I participated in peaceful protests over the VietNam War when I was in college. I even (metaphorically) burned my bra!

But no, I did not attend the March for Our Lives. Here’s why.

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Channeling Oliver Twist and the Two Steps of MORE

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This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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Income Tax Time – Saving Money and Saving Trouble

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It’s that time of year when, every time we turn around, we’re being reminded that it’s time to file our income tax returns. I rank those moments right down there with getting a tooth drilled, hearing that a high school friend died, or, these days, watching the news.

Yeah.

So, in hopes of removing some of the sting, and in an effort to pull all the material together, accessible in one place, I’m going to take this occasion to compile into one post what I’ve had to say over the years about taxes on this blog:  yours, your clients, and the future of taxes, too. There may be some idea seeds to help you or your clients save money or time.

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Pancakes, Snakes, Red Flags, and Advocacy

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You don’t have to be a huge fan of Dr. Phil’s to appreciate his delightful and useful sayings. He boils down important and sometimes complex concepts into downhome philosophy that helps us better understand our fellow human beings and our lives.

Today we’re going to focus on one of those sayings to improve our ability to ferret out those clients we should not work with (yes, I said, SHOULD NOT work with):

 “No matter how flat you make your pancake, it still has two sides.”

Advocacy stories are like those pancakes. They have at least two sides, too.

I raise this today after an exchange with an APHA member about a disconcerting client experience. That came on the heels of another advocate’s experience where, because of a simple typo on her directory profile, a potential client posted a negative review of her work.

Say what? Let’s look at both stories – and, in pancake style, their flip sides.

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