Bogus Claims Will Come Back to Bite You

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(This post is being published in May 2020 – in the midst of the pandemic – when many advocates are working from home, and hopefully taking time to update and improve their business practices. I hope the message here rings true for those of you – the few of you – who need it, and that necessary changes will be made accordingly.)

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True confessions here! I met my husband on Match.com. We met and married in 2006. Today we continue to live our happily ever after.

Prior to meeting him, I dated a handful of other (so-called) gentlemen I met on Match.com who weren’t “all that”. And, sad to say, (or, at the time, what seemed appalling to me) when I met them in person, after reading their profiles and seeing the photos they had posted, I was amazed at how much they had either stretched the truth or, in a couple of cases, out-and-out lied. From posting photos that made them look 30 lbs lighter or 20 years younger, to claiming they were far younger than they were, to saying they were widowed or divorced, only to learn they were really married… yikes.

(I had to wonder how little regard they had for me, or any other woman they hoped to connect with, that they didn’t think we’d ever figure out the truth? Then what?)

So what does this have to do with building an advocacy practice?

Plenty.

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(Update #5) For Your Listening and Learning Pleasure…

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Covid-19 Update:  April 13, 2020

Whether you’re holed up in your home office, or enjoying a nice walk or other exercise, or anything in between, your earpods, or earbuds, or a headset can be your friend and teacher for three podcasts APHA recently recorded and published under the title Crisis Conversations.

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(Update #4) Finding Opportunities During this Crisis

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Covid-19 Update: April 1, 2020

Sadly, but not surprisingly, I know those of you in practice just aren’t hearing much from new business / clients these days. Beyond the fact that everyone still appears to be in shock over this crisis (no surprise – aren’t we all?), I’m sure most people who might have been reaching out for help feel like even advocates would be helpless. After all – we’re all shut in. Even in areas where that’s not the law, smart people – the ones who reach out for private advocates – have taken those steps themselves.

During the past few days, we have been developing more podcasts about managing one’s advocacy practice thru this pandemic. We’ll be adding to the series within the next day or two once the new ones (cost advocates, and marketing) are added to the list.

So today I want to share the one, VERY IMPORTANT, overarching theme among those advocates who are going to pull their practices through the crisis.

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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?”

“I get calls, but we hang up the phone without a contract! What am I doing wrong?”

“I finished working with my client and don’t have anyone else to help. Now what?”

These are questions I am asked frequently and repeatedly. Maybe you have the same ones!

The answer to each one relates to marketing.

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