“I’ve done advocacy for friends and loved ones all my life. Now I just want to get paid for it!”

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I wish I had a nickel for every time someone told me “I want to join the Alliance of Professional Health Advocates because I’m good at advocacy, I’ve done it for years for friends and family, and now I just want figure out how to get paid for it.”

Honestly?  Sometimes those words make me want to scream, because I know they will never make that leap.

The problem is, no matter how simple the answer, no matter how many opportunities they have – the majority of people who can make that statement will never be paid for independent advocacy work.

Why not?

The answer is actually very simple (it’s only four words!), and is provided below.

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Are You the Chicken? or the Pig?

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If you consider a bacon-and-egg breakfast, what is the difference between the chicken and the pig?

It’s a question that determines commitment. While the chicken can produce many eggs over a lifetime, the pig can produce bacon only once. The chicken may be involved in the breakfast, but the pig is totally committed.

So what does that have to do with independent advocacy?

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Charging on a Sliding Scale Just Creates a Can of Worms

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Most advocates and care managers I know have huge hearts. They want to help everyone who needs help! They truly dislike having to charge money for their services (because many have done this work for free for friends and loved ones for a lifetime). Further, in many cases, they don’t give themselves credit for being as capable as they are.

So they struggle. They ask themselves how on earth they are going to ask for money from these (possibly desperate) people who contact them, especially when:

  • They are new, and haven’t worked in private practice for very long (if at all).
  • They are unsure of their pricing, having taken a wild guess as to what they should charge.
  • They have previously done care management only as a volunteer, never having charged for advocacy services before.
  • They don’t know how long their work will take, so can’t figure out what to charge anyway.
  • They hate asking for money.

All of the above or at least some of the above…. is that you?

So then they they declare – I know! I’ll just charge people on a sliding scale! That way they will only pay me what they can afford, but – they will pay me! And that’s a start.

Whew! What a relief. Right?

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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?”

“I get calls, but we hang up the phone without a contract! What am I doing wrong?”

“I finished working with my client and don’t have anyone else to help. Now what?”

These are questions I am asked frequently and repeatedly. Maybe you have the same ones!

The answer to each one relates to marketing.

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Assessing Value: The Cost of Meat and Potatoes

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An Open Letter to an Advocate Who Questions Her APHA Membership

Received last week from Esther (not her real name):

If you would please clarify a few things I’d really appreciate it.It’s time for my PACE membership to renew and I am trying to decide whether to spend that money.

I want to have my name listed in your directory in the future, but your Premium membership is quite out of my budget. . Do you not offer beginner discounts?

Secondly, I currently am an unemployed family caregiver and have no income. A basic renewal at $49, which is more in my budget, is only for 6 months time, why not a full year? And it really lacks access to the meat and potatoes of your site which would most benefit me starting out in this line of service.

So as you may have gathered, I’m at a crossroads for renewing at this point in time. I’m trying to understand the real value in APHA membership for me. Perhaps you have other financial options for people in my situation?

I do look forward to hearing from you.

My reply to Esther:

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