To Gain a New Client, You’ll Have to Break 2 Bad Habits

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The phone rings. It’s a new, potential client calling. You answer, “This is Joan Advocate. May I help you?”

The client, Juanita, is relieved to hear your friendly voice. She launches into her story about the doctor not listening to her, and that she can’t fill her prescription because it’s too expensive. Then she asks if you can help her.

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The Sinkhole

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Regular readers of this blog know a couple of things about me.

For one thing, they know I live in Florida, having moved here from Upstate NY two years ago, no longer willing to freeze my cabungus off during the winter. (Or, as my husband phrases it, “you don’t have to shovel 90 degrees!”)

They also know many of my blog posts are metaphorical, based on inspiration I get from my daily life which at times is well, yes, pretty darn metaphorical!

And thus we set the stage for today’s post – The Sinkhole. Pure Florida. Pure Metaphor. See what you think.

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When Life Defies Logic

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…then it’s time to get logical. And logic will triumph!

As many readers know, I’m in the process of coordinating our APHA Summits. We had our first Summit adventure in San Diego a few weeks ago. What a delight! We all learned so much from each other!  Next up… Newark / NYC, then on to Chicago, and two new groups of passionate advocates. (I can’t wait!)

What few people understand is the amount of preparation required to make these Summits happen. It’s not so simple as everyone showing up in the same place at the same time to connect with each other. Planning actually begins many months in advance when cities and venues are chosen, initial contacts are signed, the website and registration are set up… much to prepare.

Then in the last few weeks prior to each event, the actual choices are made for room set-ups (round tables? classroom style?), food choices (vegetarian? gluten-free? nut allergies?), and AV needs (are we doing powerpoint?  do we need a projector, screen, or wifi?)

Of course, each choice comes with a price tag. Hotel price tags vary. And sometimes, those price tags defy logic. And I mean DEFY LOGIC!

Which is one reason I say – when life defies logic, it’s time to get logical. As follows:

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Should Insurance Provide Reimbursement to Independent Advocates?

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I had interesting conversations with someday-advocates last week. I love those conversations; I always learn something from them which I can then bring back to the Alliance and the information we share with members.

And then again, sometimes the questions I hear are the same ones that have cropped up over and over again, including today’s question:  Is there insurance reimbursement for the work of an independent advocate?

This time, I’m going to answer that question with a few questions of my own.

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Channeling Oliver Twist and the Two Steps of MORE

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This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles.

  • How many visitors found the advocate’s profile in the last month?
  • How many of those visitors were unique? (first visits)
  • How long did they stay, on average, to read the profile?

Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with…

Or, with a nod to Charles Dickens, and channeling Oliver Twist, “Please Sir! I want some more!”

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