The Most Expensive Business to Start

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It’s entirely possible to start a new business on a shoestring. We know this, because every publication worth the paper or website it’s published on tells us so:  Forbes, USA Today, Entrepreneur, all of them.

It requires time, grit, determination, attention to detail, great word-of-mouth – oh – and money! More about this in a minute.

The truth is – the concept of starting a business on a shoestring depends on the size of your shoes and therefore, the length and strength of their laces. It certainly doesn’t hurt if they are made of solid-gold, and you can sell them for your seed money.

If you hear a sarcastic edge in this post, it’s for good reason. It’s born of frustration, the feeling that I’m shouting into an empty cave.  I’ve just heard from one more person who has closed up her advocacy practice because she can’t afford it anymore; this on the heels of a conversation last week with one of our APHA Mentors who asked me, “Why do people think they can start an advocacy practice with no investment? Why do they think they can do it for free?”

Good questions. GREAT questions. And sadly, representative of too much reality and too much failure. And, for today, it means I’m going to try to provide this reality check one more time.

Let’s look at that shoestring for a minute. 

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Part IV: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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And, finally, the fourth and last in our series of skills, abilities and attributes that all successful advocates and care managers must.

We’re wrapping up with 3 additional concepts that are important to the success all private advocacy and care management practices.  Yes – I know the total will be 16 (and we promised only a dirty dozen!) – see Part I about my inability to count 🙂 )

Which of these describe you and your abilities?  Which of them do not?  Where do you go from here?

Do your own assessment! 

 

14.  Never forget  your Allegiance. Allegiance is the foundation of a private, independent advocate’s or care manager’s work; that is – because the patient or caregiver (or someone else whose sole allegiance is to the patient) hires you, your entire focus is on what’s best for him or her.

That is the one major distinction between private, independent professionals and those who work for an organization that profits from the healthcare system. Hospital advocates, insurance advocates – their allegiance is to the companies and systems they work for. While their hearts may be in the right place, and patients may THINK they are being helped, these system-paid advocates are too often, even frustrating to them, unable to offer the best help.

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The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers – Part I

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That’s quite a title for a blog post, don’t you think? I’ve been working on this one for awhile, and it seems to have taken on a life of its own. In fact, it’s so long, I’ve now divided it into four parts.

Further, you’re about to learn is that I can’t count. I call it the “dirty dozen” because it’s a catchy title and it will compel you to link here to read the post (You’ll read more about this in Part III !). But it’s really a list of 16 (yes, 16!) skills, tasks, and attributes that the most successful advocates are, and employ.

Which of these describe you and your abilities?  Which of them don’t?  Where do you go from here? Do your own assessment! 

 

Part I:  Attributes of Success Health/Patient Advocates and Care Managers

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A Career, a Profession, and a Calling with Responsibility, Too

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Most of us working as advocates apply the word “profession” to our work.  Those who have been advocates for a longer period of time might tell you it has turned into a career.

I often hear from new advocates, or those who wannabe advocates that they feel that this profession of advocacy (or what might evolve for them to a career of advocacy) is also a calling.  So let’s look at that word “calling” for a minute.

Merriam Webster tells us that a calling is:

a strong inner impulse toward a particular course of action especially when accompanied by conviction of divine influence

Amen.

So now let’s look at “divine influence” – because recognizing divine influence, then acting on it, becomes a huge turning point in one’s life.

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When Passion and Reality Collide

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Over the years, I have connected with thousands of people who intend to become independent health advocates and care managers, and 99.9% of them have one thing in common:  their choice of health advocacy as a career is a result of their passion for helping others.

They are caring individuals with skills for navigating some aspect of the healthcare system. They are empathetic, and those they will help recognize their empathy right away.They aren’t looking to make a fortune in business. Instead, their rewards will come from knowing they have helped to improve the quality of other people’s lives.

They probably don’t even realize that their passion can make a huge contribution to their success!  Research results released by Ernst and Young show that companies that operated with a clear and driving sense of purpose, beyond the goal of just making money, outperformed the S&P 500 by a factor of 10 between 1996 and 2011.

That’s the good news. That for those who establish health advocacy / care management practices, their focused passion may increase their chances of success and increased income.

But let’s dwell for a moment on that word “may.”

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