Direct to Patients: Frank, Honest, and Motivational

Posted by:

In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.

Find the right people. Share the right messages.

The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)

Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.

OK – a bit confusing – so let me sort it out.

Continue Reading →

0

Hey Little Girls: Yes, Women Can Be Brilliant!

Posted by:

(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.)

This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn.

We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article

Little girls doubt that women can be brilliant, study shows

Now, I’m a firm believer that headlines are really only intended to suck us readers in – so I didn’t just take the headline at face value. 

I read the full article… Unfortunately, and frustratingly, the headline is a very accurate representation of the research results.  And I am appalled. 

So much so, that it made me double down on the meat of this post – to be revealed in a moment – and the reason why this matters to us as patient advocates (no matter whether we are male or female.)

Continue Reading →

2

Breaking the Rules

Posted by:

If you think about it for a minute, rule-breaking plays an enormous role in the life of a patient advocate.

Rule breaking – is one reason (even if it’s not the only reasons) we exist – a problem we fight. One reason we are hired.

Rule breaking – can be a success tactic – one way to win the fight.

Rule breaking – is one of the major factors that separates private, individual professional advocates from our hospital and insurance counterparts – the distinction that often makes the difference to patient-clients’ outcomes.

Continue Reading →

2

It’s the #1 Reason: YDKWYDK

Posted by:

They’re getting worse. Or at least it feels that way.

I’ve just spent a week away, traveling across the country for both business and pleasure.  While on the road, I’ve talked to dozens of people I’ve never met before. When the subject turned to the “what do you do for a living” question, and I answered, almost every one of them regaled me with a story – one story more surprising, frightening or tragic than the next. Either they or a loved one have been caught short by the medical care system, leading to inconvenience at the least, or debilitation, a huge financial hit, or even death at the worst.

There’s nothing new about the stories. I know you hear them frequently, too. Sadly, it has become a bigger surprise if someone doesn’t have a story than if they do.

But what disturbs me the most about this can be summed up in one word:  Volume.

Now, I have no statistics to back this up, but it seems to me that I’m hearing MORE bad, sad and ugly stories about care AND cost. Or maybe it’s just that peoples’ stories are more heinous or abhorrent than they once were.

Here are the stories from last week alone:

Continue Reading →

7

Leading By Example

Posted by:

Long time readers of this blog know that when it comes to private advocacy, I preach the gospel of learning to run a business.  I know – it seems counter-intuitive sometimes. But it’s true; that being a successful business owner is often less about being good at the core business, products and services one offers, and more about practicing good business tenets.

So, I have spent the last week leading by example. And today, I am so very ready to get back to working with advocates instead! 

 

APHA Members may remember the announcement a few months ago:

Continue Reading →

0
Page 1 of 4 1234