Covid-19 Update: April 1, 2020
Sadly, but not surprisingly, I know those of you in practice just aren’t hearing much from new business / clients these days. Beyond the fact that everyone still appears to be in shock over this crisis (no surprise – aren’t we all?), I’m sure most people who might have been reaching out for help feel like even advocates would be helpless. After all – we’re all shut in. Even in areas where that’s not the law, smart people – the ones who reach out for private advocates – have taken those steps themselves.
During the past few days, we have been developing more podcasts about managing one’s advocacy practice thru this pandemic. We’ll be adding to the series within the next day or two once the new ones (cost advocates, and marketing) are added to the list.
So today I want to share the one, VERY IMPORTANT, overarching theme among those advocates who are going to pull their practices through the crisis.
Covid-19 Update: March 21, 2020
Responses to my previous post indicate many advocates are beginning to emerge from your “OMG” moments and trying to figure out how to get started, to prepare yourselves for what is to come. GREAT!
Here’s a start – a good idea for getting your head into the right space while you help others: Research local pharmacies, their hours, their delivery options, and phone numbers. Do some outreach to current and pending clients (call, text, or email) to ask them about their supply of their regular, daily meds, and to remind them they will need to stock up. Lead times for refills may be longer during this crisis, so early-ordering is essential.
Covid-19 Update: March 19, 2020
During the past week, as the coronavirus / COVID-19 crisis has taken over our lives, I have heard from many advocates who are taking all the steps needed to stay safe, who tell me they are recommending such steps to others, and that (in the words of one) they are “just planning to wait it out until this all blows over.”
No NO No No No!
That is NOT the right thinking for smart practice owners! In fact, it’s just the opposite of how we should be looking at our world right now, as follows:
We are in the throes of a health crisis! A crisis is a crisis – and if you are someone who calls yourself a professional, working in the health and medical space, then this is the PRIME TIME to step up, to become pro-active – and to shine! This is NOT the time to wait for the crisis to blow over!
Unless you’ve been living under a rock, you know you can’t turn on the news, read news online or in a newspaper, or attend an event, or go anywhere – in person or online – without seeing or hearing something about the 2019 coronavirus.
It’s the only health-related story that can knock the horror of uncontrolled medical bills lower down the list of headlines. And, of course, because its eventual impact is totally unknown, it frightens people in ways only the media knows how to frighten people.
Since we all work in the world of health and medical care, and because advocates are known to be straight-shooters (because our allegiance is only to patients!) you may find friends, family, clients, and potential clients turning to you for information, asking you questions about the virus. I know this because in 2009, when the Swine Flu (H1N1) hit, I was writing for About.com (now VeryWellHealth.com ) and the number of people reading my articles shot from about 20,000 a day to 100,000+ readers per day – all reading articles I had written about Swine Flu from a patient’s point of view. From curtailing conspiracy theories, to dos’ and don’ts, to staying safe, etc… They weren’t science. They were reassurance through facts, focused on providing peace of mind.
Now, fast forward 10+ years, and it’s time for all patient advocates to step up to that role. Everyone can access the web and read what’s there – frightening information put out there by groups that DO want us to be afraid, and groups who DO want us to spend money to allay our fears.
So – as advocates and care managers – let’s see what we can do to be different!
If you consider a bacon-and-egg breakfast, what is the difference between the chicken and the pig?
It’s a question that determines commitment. While the chicken can produce many eggs over a lifetime, the pig can produce bacon only once. The chicken may be involved in the breakfast, but the pig is totally committed.
So what does that have to do with independent advocacy?