Saturday night (well, OK, in the wee hours of Sunday morning) across most of the US and Canada, we “sprung forward” our clocks, resulting in lost sleep, and at least a day of being totally thrown off because the day seemed… well…. just weird. Since most of us don’t work on a Sunday, the day of adjustment helped us acclimate, and then – life goes on with a longer day of sunshine through next Fall.
But what if you had to lose that sleep every few days, then re-acclimate every few days? What if you spent your life in a constant battle with the time of day, and the loss of sleep? What if you had to put in 28 hour days of work and then, somehow, try to catch up on your sleep, returning just 8 hours later to do it all again?
And then what if your job was brand new and involved saving lives, because you were a first-year resident doctor (no, they don’t call them interns anymore)… and your patients, who were hospitalized so YOU could take care of THEM, were constantly at the mercy of your lack of sleep?
In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.
Find the right people. Share the right messages.
The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)
Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.
OK – a bit confusing – so let me sort it out.
Most of us working as advocates apply the word “profession” to our work. Those who have been advocates for a longer period of time might tell you it has turned into a career.
I often hear from new advocates, or those who wannabe advocates that they feel that this profession of advocacy (or what might evolve for them to a career of advocacy) is also a calling. So let’s look at that word “calling” for a minute.
Merriam Webster tells us that a calling is:
a strong inner impulse toward a particular course of action especially when accompanied by conviction of divine influence
So now let’s look at “divine influence” – because recognizing divine influence, then acting on it, becomes a huge turning point in one’s life.
Nothing thought provoking or brain-straining in this week’s post. Instead you may want to bookmark it (favorite it) and come back to it when it’s time to do your taxes, or print it or send a link to clients and former clients to help them with theirs…
Yes – it’s time to look at preparing our income tax statements for Uncle Sam (or even Justin Trudeau!) How does our paid work affect our taxes or our clients’?
This isn’t intended to be a political statement, even if it has its roots in the political nastiness and vitriol taking place in the United States Congress.
That said, perhaps it IS political. Except in this case, I’m referring to the politics of the healthcare system.
You would have to be living under a rock to have missed what will become (at least) 2017’s battle cry for finding some balance and fairness in our world. As Elizabeth Warren spoke on the floor of the House of Representatives, she quoted Coretta Scott King to explain why she felt the Cabinet nominee for Attorney General was not qualified to hold the office. She was interrupted by Mitch McConnell who cited a rule he felt she had broken. She was forced to stop, and to leave the floor of the House.