Today I’m sharing a beef about HIPAA. Respect for our profession is at stake.
Remember, one of our goals is to become one of THE most respected of professions who work in the healthcare system. Today’s post is an ode to that goal.
HIPAA is the acronym for the Health Insurance Portability and Accountability Act. (It often surprises people to learn that the P in HIPAA has nothing to do with privacy, because that’s the specific reason we must deal with it – for privacy’s sake.)
Advocates are no strangers to HIPAA, even though we are still unsure about whether advocates are considered to be covered entities. It’s something we deal with for every new client. At the beginning of each new client relationship, we ensure that all HIPAA forms have been signed, ready to be handed over to every provider who raises an eyebrow when we appear on the scene to assist our clients.
Although you may not realize it, there is a debate raging about titles in advocacy.
I chose this topic today not because I have an opinion on THE right title; rather because I think the debate is a waste of time, and is a distraction from the more important work of helping people understand how advocates and care managers can help them.
The debate is this: Should we be called Health Advocates? Or should we be called Patient Advocates?
It might surprise you to know that some people not only have very definite opinions on the answer to that question, but that they argue the point for hours at a time. In my (not so) humble opinion, for every hour they argue, they could instead have promoted advocacy and the many benefits to working with an advocate – no matter what he or she is called.
Here are the reasons I think this argument is a waste of time:
Saturday night (well, OK, in the wee hours of Sunday morning) across most of the US and Canada, we “sprung forward” our clocks, resulting in lost sleep, and at least a day of being totally thrown off because the day seemed… well…. just weird. Since most of us don’t work on a Sunday, the day of adjustment helped us acclimate, and then – life goes on with a longer day of sunshine through next Fall.
But what if you had to lose that sleep every few days, then re-acclimate every few days? What if you spent your life in a constant battle with the time of day, and the loss of sleep? What if you had to put in 28 hour days of work and then, somehow, try to catch up on your sleep, returning just 8 hours later to do it all again?
And then what if your job was brand new and involved saving lives, because you were a first-year resident doctor (no, they don’t call them interns anymore)… and your patients, who were hospitalized so YOU could take care of THEM, were constantly at the mercy of your lack of sleep?
In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us.
Find the right people. Share the right messages.
The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health Advocates. (Yes, I try to practice what I preach!)
Last week we launched a new benefit for APHA members – which helps them do exactly what Marketing 101 teaches. It speaks directly to THEIR target audiences to help those audiences better understand the benefits of working with independent advocates, then help them find the right advocate to work with.
OK – a bit confusing – so let me sort it out.
Most of us working as advocates apply the word “profession” to our work. Those who have been advocates for a longer period of time might tell you it has turned into a career.
I often hear from new advocates, or those who wannabe advocates that they feel that this profession of advocacy (or what might evolve for them to a career of advocacy) is also a calling. So let’s look at that word “calling” for a minute.
Merriam Webster tells us that a calling is:
a strong inner impulse toward a particular course of action especially when accompanied by conviction of divine influence
So now let’s look at “divine influence” – because recognizing divine influence, then acting on it, becomes a huge turning point in one’s life.