What Do You Believe? Why? A Marketing Proposition
What do you do for a living? What sort of business do you run? That’s a classic business question, and those who understand marketing and PR, and have been in business during the last decade, might respond to the questions with their “elevator pitch.” If you’re not familiar with that term “elevator pitch”, you should be. An elevator pitch is a 10-20 second (yes, second!) overview of your business, so-named because you should be able to deliver it to a fellow passenger in the time it takes you to share an elevator ride to the top floor of a not-very-tall …
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