Santa Can Teach Us Advocates Plenty About Good Branding
The holidays are here! And whether or not Santa plays a role in your own celebration, you have to give it to him – he may be THE most recognizable brand in the world. It struck me this week that what Santa stands for, and what advocates stand for, are very similar: selflessness and improving others’ lives. So what can independent health advocates learn from Santa Claus about branding ourselves, our work, and our practices? Plenty. Basic branding is based on three things: 1. Recognition We all recognize Santa. Even variations on Santa imposed by others – we still know …
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