What other forms would those be? A variety:
- hospital patients can call on the hospital’s patient advocate for help
- cancer patients find navigators to help them through treatment
- insurance customers can call their customer service rep, or even an insurance company patient advocate
- a newly diagnosed patient can often find that large disease advocacy organizations, like the Leukemia and Lymphoma Society or the American Diabetes Association, will provide an advocate to help them sort out questions they may have
Yes – those are all resources patients have when they need assistance. And to some extent, patients may find the answers they seek with any of them.
But there is something each one is lacking, and that one thing can mean the difference between life and death, the difference between quality of life or lack thereof, or the difference between solvency and bankruptcy.
It’s the A word – Allegiance. Unless a patient’s advocate owes total allegiance to the patient, then the patient cannot be sure he or she is getting care or advice in his or her best interests.
Allegiance is based on who compensates the advocate and whether that creates a conflict of interest. An advocate cannot afford to challenge the source of his or her paycheck. Therefore, an advocate’s allegiance will be to that payday source first, and the patient second (at best.)
If the paycheck comes from the patient, or the patient’s benefactor*, then that’s where the allegiance will lie, and that’s the only way a patient can know that there is no conflict of interest; that he or she is being helped by someone focused on his or her best interests – FIRST.
Which means the only way a patient can count on total allegiance is through a private, independent patient advocate.
The forms of advocacy listed above which come “free” to the patient cannot, by definition, be primarily focused on the patient’s best outcomes, as follows:
- The hospital patient advocate works for the Risk Management department. It’s his or her job to keep the hospital out of hot water. If that is helpful to the patient, too, then good. But the advocate’s allegiance is focused on the hospital’s best outcomes first.
- Cancer navigators working for hospitals are similar to the hospital’s patient advocate as they shepherd patients through treatment. But a newly diagnosed patient isn’t ready for that yet. He needs to make a number of decisions before getting to the point where treatment is undertaken. The hospital’s cancer navigator isn’t going to suggest a second opinion, nor is he or she going to provide an in-depth review of other treatment options.
- An insurance company patient advocate? In all seriousness, that’s simply an oxymoron.
- Large advocacy organizations, usually non-profits, are the closest alternative to a private advocate because as volunteers, they aren’t concerned about their own paychecks. But those organizations are underwritten by for-profit individuals and organizations with interest in what they do. A large cancer organization that is underwritten by a pharmaceutical company will have a bias, whether it’s actual or perceived. Conflicts of interest are sometimes readily identifiable, and sometimes more covert, but they exist none-the-less, and that can mean their advocacy puts the patient second. The training of their volunteers will be subsidized by a pharmaceutical or other for-profit company and will be inherently biased.
As a private, independent advocate, you may be asked this same question – about why someone should hire you instead of relying on the help of one of the advocates described above. If someone asks you, then your answer can be that simple. It’s…
The Allegiance Factor
If you’d like a client or potential client to understand the importance of allegiance better, here’s an article on the subject written for patients: Can a Patient Advocate or Patient Navigator Help You? Advocates, Navigators and the Allegiance Factor
*A patient’s benefactor: Total allegiance doesn’t have to come from a direct patient-pocket-to-advocate paycheck. There are others who are focused primarily on the patient’s outcomes, too. Family members, certainly, are benefactors. Employers may be benefactors too, since their best interest is in good outcomes for the patient. Labor unions and religious groups are also stepping in to provide private advocates to their members because it helps their members, and happy members will keep paying dues or making contributions. True benefactors create no conflicts of interest.
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